Administrative Manager
Colliers
Senior Manager, Insights and Segmentation
RELX
full-time
Posted on:
Location Type: Office
Location: Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $84,900 - $141,600 per year
Job Level
Senior
Tech Stack
SQLTableau
About the role
- Source, analyze, and synthesize customer, market, and funding data from third-party research firms, industry analysts, and internal sources such as Sales Operations, Product, and Strategy teams to develop comprehensive insights.
- Create and continually update customer segmentation models, detailed personas, and buyer journey maps based on multi-source data.
- Synthesize insights from diverse sources to generate clear, actionable recommendations for marketing positioning, messaging, campaigns, and product development.
- Conduct ongoing analysis of industry shifts, funding cycles, regulatory changes, and competitive movements to inform segmentation strategies and market positioning.
- Work closely with cross-functional teams—including Marketing, Sales, Product, Operations, and Strategy—to validate insights, ensure alignment, and incorporate feedback.
- Manage relationships with external research vendors and internal teams to commission or gather primary and secondary research.
- Lead the creation of detailed customer journey maps and persona profiles highlighting touchpoints, pain points, decision influencers, and funding sources.
- Own ongoing analysis of segmentation effectiveness, market impact, and customer engagement, providing recommendations for refinement.
- Develop dashboards, concise reports, and presentations to communicate insights, segmentation strategies, and recommendations to teams and executive leadership.
- Collaborate with marketing and sales teams to translate insights into targeted messaging, campaign strategies, and sales tools.
Requirements
- Have a bachelor’s degree in marketing, Business, Market Research, Data Analytics, or a related field; Master’s degree or MBA preferred.
- Have 7+ years of experience in market research, customer insights, or strategic analysis, with a proven track record of delivering actionable insights that influence business decisions.
- Demonstrated expertise in developing and refining customer segmentation models, personas, and buyer journey frameworks.
- Have exceptional analytical skills, with proficiency in data analysis, visualization tools (e.g., Tableau, Power BI), and database/query languages (e.g., SQL).
- Experience working with external research vendors, commissioning primary/secondary research, and synthesizing diverse data sources.
- Have a deep understanding of market drivers, funding cycles, decision-making processes, and stakeholder engagement within sectors such as academia, healthcare, or government.
- Display excellent strategic thinking, problem-solving, and communication skills, with an ability to translate complex data into clear, actionable insights.
- Able to collaborate effectively across teams and influence decision-makers at various levels.
- Have high level of accountability, organization, and project management skills with the ability to manage multiple priorities simultaneously.
- Experience in B2B markets, go-to-market strategy, or product positioning. (Valued but not required).
- Have familiarity with research and analysis software, market intelligence platforms, and CRM tools. (Highly valued).
- Display knowledge of industry-specific funding, regulatory, or operational factors relevant to target sectors.
Benefits
- We promote a healthy work/life balance across the organization.
- Numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
- Health plan benefits
- Employee Assistance Program
- Retirement Benefits
- Various Leave Programs
- Educational Assistance
- Disability, Life and Accidental Death Insurance
- Paid Vacation
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.
- U.S. National Base Pay Range and an annual incentive bonus.
- 401(k) with match and an Employee Share Purchase Plan
- Wellness platform with incentives, Headspace app subscription
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchcustomer insightsstrategic analysiscustomer segmentation modelsdata analysisdata visualizationSQLbuyer journey frameworksanalytical skillsproject management
Soft skills
strategic thinkingproblem-solvingcommunication skillscollaborationinfluenceaccountabilityorganizationability to manage multiple prioritiessynthesizing insightstranslating complex data
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Market ResearchBachelor's degree in Data AnalyticsMaster's degreeMBA
