Reflow

Financial Planning and Analysis

• Build financial models, projections, and scenario plans
• Analyze unit economics and work backwards from revenue targets to inform hiring and growth plans
• Pull and analyze customer data to surface insights that shape strategy
• Build pricing and ROI models to support sales conversations
• Prepare materials for investor updates and help manage investor relationships
• Work with our outsourced accounting firm on monthly and quarterly reporting
• Work directly with our founder / CEO as a hands-on execution partner

Fractional Finance & Strategy Lead

Sales

• Oversee the AE hiring process
• Define what a great founding AE profile looks like for our startup
• Help interview candidates
• Build the AE onboarding plan, 30/60/90 day goals, and KPIs for each hire
• Coach our AEs - listen to sales calls, and give feedback
• Help define our revenue targets, and from that our hiring plan
• Build our sales processes, and help choosing the right software tooling
• Act as a thought partner to our founder / CEO, who will be owning the sales process

Fractional Head of Sales

Data Scientist

• Design and build algorithms that power Reflow’s core intelligence and analytics capabilities.
• Develop models to pre-label, classify, and structure data, reducing the need for manual setup by users.
• Collaborate with machine learning engineers to productionize models and integrate them into scalable systems.
• Partner with product and engineering to translate business problems into data-driven solutions.
• Build and iterate on models that generate insights, predictions, and recommendations.
• Help define and improve data structures that support modeling, analysis, and automation.
• Work on improving the SOP driven experience by reducing manual steps and increasing automation.
• Analyze complex datasets to identify patterns, trends, and opportunities for product value.
• Continuously evaluate model performance and iterate to improve accuracy, reliability, and impact.
• Ensure solutions are efficient, scalable, and aligned with real-world workflows and user needs.