Salary
💰 $167,500 - $234,500 per year
About the role
- Lead inbound and outbound Product Marketing for consumer and community products
- Be a trusted partner with Product, Engineering, User Research, Data Science, Community, Business Development, and Community teams
- Define, shape and sell go-to-market strategy, including positioning, narratives, goals, and activation
- Bring products to life for diverse audiences, from driving insights and segmentation to informing future directions, all the way to launching new features or experiences
- Create and drive marketing plans including beta testing, multichannel campaigns, goal tracking and data analysis alongside cross-functional teams
- Leverage research, data, and market insights to identify opportunities
- Set go-to-market vision, influence product strategy, and take products to market and to the Reddit community
- Think big-picture, launch 0-to-1 products, collaborate cross-functionally and across levels, and help shape team direction
Requirements
- 7+ years of experience in marketing, product management, or strategy/consultant roles
- Experience launching products for diverse user segments
- Experience managing different product workstreams and flexing across different product areas
- Strong analytical, research and data analysis skills to prioritize personas and devise relevant marketing approach
- Excellent communication and interpersonal skills with the ability to manage marketing, creative and technical cross-functional teams through complex launches
- Excellent storytelling skills translating product technicalities to cohesive consumer narratives
- Big-picture thinker while ensuring quality in the finer details of execution
- Capacity to deliver in fast-paced environments and has a high tolerance for change
- Deep understanding of Reddit’s ecosystem, including its community structure, conversation-focus, and moderator roles (avid redditor a strong plus)
- Experience working with 0-1 products nice to have
- Experience working community products, social platforms or marketplace products preferred