Lead Brand Designer
Ketone-IQ
Salary
💰 $63,800 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Retool's visual identity is in its infancy with potential to expand and grow in how it applies to various aspects of the business. As a brand designer you will play a key role in helping explore and define future looks. You’ll advocate for brand systems while still finding opportunities to break out and explore new territories, iterating through conceptual approaches for a brand that stands out in a sea of generic SaaS businesses. We’re not interested in playing it safe—we want to win hearts and minds of software developers.
- In this role, you’ll partner with marketing to produce work across email marketing, events, landing page, social media, paid digital advertising, slide decks, reports, whitepapers, one-pagers, field marketing.
- Extend and translate established brand systems into production-ready assets for strategic marketing initiatives.
- Help explore and maintain a flexible brand system for Retool that scales.
- Collaborate with the brand team to establish how Retool’s visual identity is strategically expressed across all experiences.
- Act as a champion for the brand and how design is applied globally.
- Present your work to cross-functional partners, understand their needs and translate them into design solutions.
- Design through iteration, experimentation and learned user behaviors.
- Ensure consistency in brand work across all marketing channels while seeking opportunities to experiment and grow the capabilities of our visual system.
- Be an active participant in design at Retool, providing thoughtful feedback across design and product teams in critiques, reviews, and more.
Requirements
- Minimum of 4 years of experience in visual design in an in-house or agency setting
- Experience and understanding of the formal elements of graphic design—including typography, color, layout, and composition with basic proficiency in Figma
- Passion for branding, demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on brand systems
- Experience working with motion designers to conceptualize animated visualizations as a part of a brand system–individual motion experience is a plus
- Strong communication skills and the ability to collaborate effectively
- A curiosity to stay educated on the latest design technologies and techniques, tempered by a desire to establish an original, opinionated style—not follow trends
- Experience collaborating with design, marketing and business partners to translate project needs, audience insights, and constraints into informed design decisions
- An ability to balance many simultaneous projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth startup environment
- Proactively seeks out feedback and highlights challenges and opportunities with their task
