Rakuten

Director, B2B – Product Marketing

Rakuten

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Salary

💰 $113,157 - $211,032 per year

Job Level

Lead

About the role

  • Lead our go-to-market (GTM) strategy, product positioning, and B2B demand efforts
  • Own product positioning, messaging, and differentiated value propositions across our portfolio
  • Lead GTM marketing planning for launches and key product initiatives, partnering closely with Product, Sales, Sales Strategy/Enablement and Marketing
  • Develop customer segmentation and ICP frameworks; refine personas, use cases, and buyer journeys
  • Drive competitive intelligence and market research to inform product strategy, pricing/packaging input, and GTM priorities
  • Create and maintain core product marketing assets (pitch decks, one-pagers, solution briefs, case studies, web messaging, demos, FAQs)
  • Build and execute B2B marketing strategies that drive qualified pipeline, revenue growth, and expansion
  • Drive Demand Gen through the development of integrated campaigns across channels (email, paid, organic, webinars/events, partners)
  • Develop ABM strategy and collaborate with Sales on target account selection, plays, and measurement
  • Work with Marketing Ops to define funnel metrics, attribution approach, and reporting that connects programs to revenue outcomes
  • Manage and mentor a team (product marketing, B2B marketing)

Requirements

  • 8–12+ years of experience in B2B marketing and product marketing, preferably in SaaS/technology
  • Proven experience leading product launches and building positioning/messaging frameworks
  • Demonstrated ability to drive measurable pipeline growth and partner effectively with Sales
  • Strong strategic thinking with hands-on execution ability; comfortable operating in ambiguity
  • Experience managing and developing teams
  • Exceptional communication skills—able to translate product capabilities into clear customer value
Benefits
  • discretionary bonus
  • health, vision, dental insurance
  • 401k matching
  • PTO
  • Volunteer Time Off (VTO)
  • other employee benefits as the company implements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingcustomer segmentationcompetitive intelligencemarket researchdemand generationaccount-based marketing (ABM)funnel metricsattributionproduct positioning
Soft Skills
strategic thinkinghands-on executioncommunicationteam managementmentoringcollaborationadaptabilityproblem-solvingleadershipcustomer value translation