Business Development and Marketing Manager – Sectors and Clients, Energy and Natural Resources
DLA Piper
Marketing Specialist, Payments
Qurate Retail Group
full-time
Posted on:
Location Type: Hybrid
Location: West Chester • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Manage and execute HSN's mass and targeted payment marketing campaigns for the $500M+ HCard private label credit card program (PLCC).
- Create and manage the lifecycle marketing calendar and execute lifecycle marketing campaigns driving new customer accounts, incremental spend, and increased share of wallet.
- Manage the $7M+ joint marketing fund in conjunction with Synchrony Bank and cultivate the Synchrony partnership for seamless execution.
- Lead day-to-day execution of mass and targeted customer lifecycle campaigns from planning through execution across web, mobile, app, broadcast, call center, email, direct mail, and statement/package inserts.
- Work cross-functionally with internal and external stakeholders to manage and execute payment-centered marketing strategies to acquire, increase, and retain PLCC customers.
- Write creative briefs for marketing campaigns and build advocacy for the card program by testing new marketing strategies.
- Evaluate campaign results and provide feedback/recommendations related to all marketing campaigns, programs and performance.
Requirements
- 2+ years experience with mass and targeted marketing.
- 2+ years experience providing guidance on marketing analytics.
- 2+ years experience with Marketing campaigns and promotions.
- Experience with Airtable or any other relevant software.
- Ability to work hybrid in West Chester, PA office.
- Remote work not permitted in NYC at this time.
Benefits
- competitive compensation
- paid time off
- employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1 (US market)
- 401(k)
- tuition reimbursement benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing campaignslifecycle marketingmarketing analyticscustomer acquisitioncustomer retentioncampaign evaluationcreative briefstargeted marketingmass marketing
Soft skills
cross-functional collaborationstakeholder managementguidancefeedback provisionadvocacy building
