Marketing

• Lead development and execution of patient-centric marketing strategies (branded and unbranded) to support awareness, initiation, adherence, and retention in treatment.
• Lead creative development and execution of patient campaigns across digital, social, print, and other media channels; ensure culturally relevant, compliant, and impactful messaging.
• Drive disease awareness and education initiatives to reduce stigma and motivate patients to seek treatment.
• Oversee branded patient promotional campaigns, patient support resources, and engagement programs for Braeburn’s OUD portfolio.
• Contribute to annual and long-range brand planning; ensure patient marketing strategies are integrated with overall brand objectives.
• Establish clear success metrics and manage patient marketing initiatives to KPIs; adjust strategies based on results and data.
• Partner with market research and analytics teams to identify insights into the patient journey and apply findings to refine campaigns.
• Partner cross-functionally with Market Access, Medical Affairs, Sales, Public Affairs, and Community Engagement teams to ensure alignment and maximize impact.
• Manage external agencies and vendors to deliver high-quality patient marketing materials and campaigns on time and on budget; identify opportunities to leverage AI tools and technologies.
• Oversee patient marketing budget and allocate resources efficiently while exercising fiscal responsibility.
• Represent patient marketing strategy in key patient/community conferences and events; support booth and activity execution.
• Coach, empower and develop a direct report, fostering inclusion, collaboration, and professional growth.
• Ensure all patient marketing programs comply with regulatory, legal, and medical guidelines.
• Report to Vice President, Marketing and manage one direct report.

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