Associate Director, Market Access, Strategic Account Marketing
Braeburn
Director, Patient Marketing
Braeburn
full-time
Posted on:
Location Type: Hybrid
Location: Plymouth Meeting • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead development and execution of patient-centric marketing strategies (branded and unbranded) to support awareness, initiation, adherence, and retention in treatment.
- Lead creative development and execution of patient campaigns across digital, social, print, and other media channels; ensure culturally relevant, compliant, and impactful messaging.
- Drive disease awareness and education initiatives to reduce stigma and motivate patients to seek treatment.
- Oversee branded patient promotional campaigns, patient support resources, and engagement programs for Braeburn’s OUD portfolio.
- Contribute to annual and long-range brand planning; ensure patient marketing strategies are integrated with overall brand objectives.
- Establish clear success metrics and manage patient marketing initiatives to KPIs; adjust strategies based on results and data.
- Partner with market research and analytics teams to identify insights into the patient journey and apply findings to refine campaigns.
- Partner cross-functionally with Market Access, Medical Affairs, Sales, Public Affairs, and Community Engagement teams to ensure alignment and maximize impact.
- Manage external agencies and vendors to deliver high-quality patient marketing materials and campaigns on time and on budget; identify opportunities to leverage AI tools and technologies.
- Oversee patient marketing budget and allocate resources efficiently while exercising fiscal responsibility.
- Represent patient marketing strategy in key patient/community conferences and events; support booth and activity execution.
- Coach, empower and develop a direct report, fostering inclusion, collaboration, and professional growth.
- Ensure all patient marketing programs comply with regulatory, legal, and medical guidelines.
- Report to Vice President, Marketing and manage one direct report.
Requirements
- Bachelor’s degree
- 10+ years of relevant marketing experience, including significant patient marketing experience in biopharma or related industries
- MBA or advanced degree in marketing, business, or related field preferred
- Direct-to-Patient/DTC marketing expertise, with proven results in driving patient engagement
- Experience managing people, agencies, budgets, and cross-functional teams
- Experience in neuroscience, addiction, psychiatry, or specialty pharma strongly preferred
- Track record of successfully launching branded and unbranded patient campaigns
- Facility with metrics, dashboards, and performance tracking
- Expertise in leveraging data-driven insights and market research to shape campaigns
- Experience with digital, social, print, and other media channels
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
patient marketingDTC marketingcampaign managementbudget managementdata-driven insightsmarket researchperformance trackingdigital marketingsocial media marketingprint marketing
Soft skills
leadershipcollaborationcoachingcommunicationstrategic planningfiscal responsibilitycreativitycultural awarenessempowermentinclusion
Certifications
Bachelor’s degreeMBAadvanced degree in marketingcertification in digital marketingcertification in project managementcertification in data analyticscertification in market researchcertification in leadershipcertification in compliancecertification in patient engagement
