Marketing

• Support the development and execution of HCP marketing strategy across personal and non-personal channels.
• Design and optimize promotional assets including digital media, CRM, Rep-triggered emails, websites, and field tools.
• Collaborate with cross-functional teams (Sales, Market Access, Trade, Patient Support, Medical Affairs, Legal, Regulatory) to ensure alignment and execution.
• Develop creative briefs and oversee agency execution of messaging and tactics; identify opportunities to leverage AI tools and technologies.
• Navigate promotional materials through the medical, legal, and regulatory review process.
• Monitor ROI and performance of marketing tactics; recommend optimizations.
• Leverage analytics and market research to inform segmentation, targeting, and channel mix.
• Support strategic brand planning and lead key workstreams from ideation to execution.
• Manage marketing budgets and ensure timely, cost-effective delivery of initiatives.
• Represent marketing at industry events and customer engagements to gather insights and feedback.

Senior Manager, HCP Marketing

Director, Marketing Excellence

Director, Marketing Excellence

Director, Regional Marketing – US Ophthalmology

Integrated Marketing Specialist

Campaign Marketing Manager – B2G, Government