Director, Patient Marketing
Braeburn
Senior Manager, HCP Marketing
Braeburn
full-time
Posted on:
Location Type: Hybrid
Location: Plymouth Meeting • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Support the development and execution of HCP marketing strategy across personal and non-personal channels.
- Design and optimize promotional assets including digital media, CRM, Rep-triggered emails, websites, and field tools.
- Collaborate with cross-functional teams (Sales, Market Access, Trade, Patient Support, Medical Affairs, Legal, Regulatory) to ensure alignment and execution.
- Develop creative briefs and oversee agency execution of messaging and tactics; identify opportunities to leverage AI tools and technologies.
- Navigate promotional materials through the medical, legal, and regulatory review process.
- Monitor ROI and performance of marketing tactics; recommend optimizations.
- Leverage analytics and market research to inform segmentation, targeting, and channel mix.
- Support strategic brand planning and lead key workstreams from ideation to execution.
- Manage marketing budgets and ensure timely, cost-effective delivery of initiatives.
- Represent marketing at industry events and customer engagements to gather insights and feedback.
Requirements
- Bachelor’s Degree in Marketing, Business, or related field required.
- 5+ years of pharmaceutical industry experience in marketing or related functions (e.g., sales, market access, analytics).
- Experience in specialty pharmaceuticals and HCP marketing preferred.
- Experience in launching or supporting new products in a highly regulated environment.
- Strategic thinker with ability to translate insights into actionable marketing tools and resources from concept to execution.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Ability to lead cross-functional teams and influence without authority.
- Experience managing external agencies and vendors.
- Deep understanding of compliance, regulatory, and legal considerations in pharma marketing.
- Proficiency in digital marketing tools and CRM platforms.
- Comfortable working in a fast-paced, dynamic environment.
- Willingness to travel 10-15% for meetings and events.
Benefits
- Hybrid - Plymouth Meeting, PA (Hybrid work arrangement)
- Opportunities to contribute to Braeburn’s purpose every day; culture that empowers everyone to be successful
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HCP marketing strategydigital mediaCRManalyticsmarket researchproject managementbudget managementpromotional asset designregulatory complianceproduct launch support
Soft skills
strategic thinkingcommunicationinterpersonal skillsorganizational skillsleadershipinfluence without authoritycollaborationadaptabilityinsight translationvendor management
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
