Director, Patient Marketing
Braeburn
Associate Director, Market Access, Strategic Account Marketing
Braeburn
full-time
Posted on:
Location Type: Hybrid
Location: Plymouth Meeting • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and execute marketing strategies that enable access and adoption of Braeburn’s portfolio across payers, organized customers, and strategic accounts.
- Lead development of payer and account-focused marketing initiatives to support formulary access, reimbursement, and contracting objectives.
- Create and refine payer value propositions, messaging, and tools to communicate clinical and economic value to payers, IDNs, and organized customers.
- Develop account-level strategies, marketing materials, and engagement programs for national accounts, hospitals and IDNs.
- Partner with HCP marketing, marketing operations and patient marketing to align payer and account strategies with overall brand positioning and long-range plans.
- Deliver resources, training, and content to empower Market Access and Strategic Account field teams.
- Establish and monitor success metrics and KPIs; adjust strategies and tactics based on performance and insights.
- Collaborate with analytics and research teams to generate payer, policy, and account insights.
- Manage external agencies/vendors and identify opportunities to leverage AI tools and technologies to enhance efficiency and performance.
- Oversee market access and account marketing budget and ensure efficient use of resources and fiscal responsibility.
- Manage, mentor and empower one direct report; report to Vice President, Marketing.
- Ensure all materials and activities comply with applicable regulatory, legal, and medical guidelines.
Requirements
- Bachelor’s degree and 8+ years of experience in pharmaceutical/biotech marketing, market access, or payer-focused roles.
- MBA or advanced degree in marketing, business, health economics, or related field preferred.
- Demonstrated experience developing payer or strategic account marketing resources.
- Strong leadership and coaching abilities with experience managing people and projects.
- Experience managing agencies, budgets, and cross-functional teams.
- Experience in neuroscience, addiction, psychiatry, or specialty therapeutics preferred.
- Proven ability to support successful launches through payer and account-focused initiatives.
- Expertise in payer, policy, or market access marketing, and HCP marketing, within a regulated industry.
- Strong understanding of U.S. healthcare market dynamics, including payers, PBMs, IDNs, hospitals, and specialty pharmacies.
- Ability to translate clinical and economic data into compelling, customer-focused value stories.
Benefits
- Plymouth Meeting HQ (Hybrid) or Remote
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiespayer marketingaccount marketingvalue propositionsKPI monitoringbudget managementmarket accessclinical data translationeconomic data analysisagency management
Soft skills
leadershipcoachingproject managementcollaborationmentoringcommunicationstrategic thinkingadaptabilityinsight generationresource management
Certifications
Bachelor's degreeMBAadvanced degree in marketingadvanced degree in businessadvanced degree in health economics
