Marketing

• Develop and execute marketing strategies that enable access and adoption of Braeburn’s portfolio across payers, organized customers, and strategic accounts.
• Lead development of payer and account-focused marketing initiatives to support formulary access, reimbursement, and contracting objectives.
• Create and refine payer value propositions, messaging, and tools to communicate clinical and economic value to payers, IDNs, and organized customers.
• Develop account-level strategies, marketing materials, and engagement programs for national accounts, hospitals and IDNs.
• Partner with HCP marketing, marketing operations and patient marketing to align payer and account strategies with overall brand positioning and long-range plans.
• Deliver resources, training, and content to empower Market Access and Strategic Account field teams.
• Establish and monitor success metrics and KPIs; adjust strategies and tactics based on performance and insights.
• Collaborate with analytics and research teams to generate payer, policy, and account insights.
• Manage external agencies/vendors and identify opportunities to leverage AI tools and technologies to enhance efficiency and performance.
• Oversee market access and account marketing budget and ensure efficient use of resources and fiscal responsibility.
• Manage, mentor and empower one direct report; report to Vice President, Marketing.
• Ensure all materials and activities comply with applicable regulatory, legal, and medical guidelines.

Associate Director, Market Access, Strategic Account Marketing

Director, Regional Marketing – US Ophthalmology

Integrated Marketing Specialist

Campaign Marketing Manager – B2G, Government

Senior Marketing Manager – Consulting

Director, Global Marketing – Immunology Patient Strategy