Reporting to the Senior Brand Marketing Manager, Advertising & Media, the Brand Marketing Manager, Advertising & Media is responsible for co-developing QVCs and HSNs media strategy to support business and customer goals. He or she will analyze campaign metrics and goals, work closely with financial business partners, consumer insights and analytics and others to deliver data and analyses to key stakeholders. The manager will be responsible for promoting QVC and HSN in a way that elevates our brands, changes perception, drives relevance and consideration among our target audience of women 50+. They will represents the brand and customer in key decision meetings and pitches that impact our growth plans. This advertising and brand visionary has a proven knack to leverage data and use intuition, inspire and support creative teams, evaluate work, and adapt quickly.
This position is hybrid based out of West Chester, PA and must be able to commute in office ~6 times a month.
Requirements
BA/BS in marketing, communications, e-commerce, or related field; or equivalent experience required
7+ years consumer marketing or digital experience. Experience in retail and/or media industries preferred