Content Marketing Manager

• Oversee content strategy and acquisition and manage content partnerships at the portfolio level in collaboration with Lead Product Managers
• Lead acquisitions editors to ensure understanding of individual markets and market trends, including market sizing and list plan strategy
• Develop and execute title-level positioning, competitive landscape analyses, content acquisition/creation plans, author and SME relationship management, negotiation, and succession planning
• Lead participation in content and go-to-market strategies for partnership initiatives, including society relationships, product review, and Advisory Board programs
• Drive collaboration with sales, marketing, product, operations, and finance to execute priority initiatives aligned with business unit strategy
• Develop deep understanding of Health Professions Education customers, seasonality, business models, sales/distribution channels, and customer needs
• Analyze market trends and monitor competitor activity
• Guide financial planning for budget and 3-year strategic planning, franchise forecasting, and sales projections in collaboration with Lead Product Managers
• Direct strategic list planning, optimize revision cycles, and identify priority content acquisition goals to ensure stable revenue growth
• Other duties as assigned

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