Marketing Director
QAD
Marketing Director – EMEA
QAD
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇪🇺 Anywhere in Europe
Visit company websiteJob Level
Lead
About the role
- Plan, organize, and execute all EMEA trade shows, industry events, and Redzone-hosted customer events.
- Manage event logistics, budget, vendor relationships, partners’ sponsorships, and lead capture processes to maximize ROI.
- Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives.
- Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team.
- Oversee and optimize pay-per-click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA.
- Work with the EMEA team, EMEA partners and relevant analysts to create local EMEA case studies, customers videos and whitepapers that are relevant to EMEA core markets including the UK, Germany, France and the Middle East.
- Develop and execute a comprehensive annual marketing plan for the EMEA region, aligned with global marketing objectives and regional sales targets.
- Analyze market trends, competitive landscape, and customer insights to identify new marketing opportunities.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 10+ years of progressive marketing experience, with a significant portion focused on the EMEA market and B2B software/SaaS.
- Experience managing and developing teams
- Proven track record of success in field marketing, ABM, and digital marketing (PPC).
- Strong experience in planning and executing trade shows and customer events.
- Demonstrated ability to localize content for different regional markets.
- Deep understanding of the EMEA business landscape and cultural nuances.
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to work effectively in a fast-paced, high-growth, and collaborative environment.
- Experience in the manufacturing sector or with connected worker solutions is a plus.
- Fluency in English required; additional European languages are highly desirable.
- Fluency in German or French is strongly preferred
- Ability to travel frequently across the EMEA region (on average about 25% or more).
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event logisticsbudget managementvendor relationship managementlead capture processesABM strategiesPPC advertisingdigital marketingmarket analysisdata interpretationcontent localization
Soft skills
communication skillsinterpersonal skillspresentation skillsanalytical skillsteam managementcollaborationadaptabilitystrategic planningproblem-solvingcustomer engagement
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMaster's degree in MarketingMaster's degree in Business
