Marketing Director – Glaucoma, EMEA
Santen Pharmaceutical
Head of Marketing
saas.group
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇪🇺 Anywhere in Europe
Visit company websiteJob Level
Lead
About the role
- Drive comprehensive brand awareness strategy across digital channels, positioning Prerender as the leading solution for JavaScript SEO and organic discovery challenges
- Execute high-velocity marketing campaigns that generate qualified leads and support our enterprise and self-service sales motions with technical, solution-focused content
- Own lead generation strategy and programs, including inbound marketing, content marketing, SEO, paid acquisition, and conversion optimization across the entire funnel
- Collaborate closely with sales and partnerships teams to ensure seamless handoffs, optimize lead quality, and support account-based marketing initiatives for enterprise prospects
- Conduct market research and competitive intelligence to identify market opportunities, track competitor positioning, and inform product marketing strategies
- Partner with product team to develop compelling messaging, positioning, and go-to-market strategies for new feature launches and product updates
- Build and optimize marketing automation systems, lead scoring models, and attribution frameworks to improve campaign ROI and customer acquisition costs
- Create and manage technical content programs including whitepapers, case studies, webinars, and thought leadership content that resonates with technical decision-makers
- Develop account-based marketing programs targeting enterprise prospects, working with sales to create personalized campaigns for high-value accounts
- Manage marketing budget allocation across channels, continuously optimizing spend based on performance metrics and pipeline contribution
- Establish and monitor key marketing metrics including MQLs, SQLs, conversion rates, CAC, and pipeline velocity to drive data-driven decision making
- Coordinate with customer success team to develop customer advocacy programs, case studies, and referral initiatives that support growth objectives
Requirements
- Bachelor's degree in marketing, business, or related field; MBA preferred
- 5+ years of B2B SaaS marketing experience with at least 2 years in a leadership role, preferably in technical or developer-focused products
- Proven track record of building and scaling lead generation programs that directly contribute to revenue growth in enterprise B2B environments
- Strong understanding of technical SEO, web development, or developer tools markets with ability to create compelling messaging for technical audiences
- Experience with marketing automation platforms, CRM systems, and marketing analytics tools including attribution and pipeline reporting
- Demonstrated success managing multi-channel marketing programs including content marketing, paid acquisition, email marketing, and event marketing
- Strong analytical skills with experience using data to optimize campaigns, improve conversion rates, and demonstrate marketing ROI
- Experience with account-based marketing strategies and tools for targeting enterprise prospects
- Excellent communication and collaboration skills with ability to work effectively with sales, product, and executive teams
Benefits
- Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
- Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
- Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
- Small & friendly team: We help each other out, have fun, and joke around.
- Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
- Flexible paid time off: We want you to recharge your batteries when needed.
- Learning Budget: We want you to grow your skills so we provide you with a generous budget to use for classes, conferences, books and other learning resources.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationinbound marketingcontent marketingSEOpaid acquisitionconversion optimizationmarketing automationattribution frameworksdata analysisaccount-based marketing
Soft skills
communicationcollaborationanalytical skillsleadershipstrategic thinkingproblem-solvingcreativitycustomer advocacyteamworkadaptability
Certifications
Bachelor's degree in marketingBachelor's degree in businessMBA