QA Wolf

Marketing Analyst

• Analyze performance across campaigns, channels, and funnel stages to uncover trends, anomalies, and opportunities
• Investigate the “why” behind the data by combining quantitative analysis with qualitative insights (customer behavior, messaging, market dynamics)
• Translate insights into clear, actionable recommendations that improve pipeline generation, conversion, and efficiency
• Partner with Marketing and Sales leaders to influence strategy, budget allocation, and experimentation roadmaps
• Build and evolve dashboards in Salesforce and reporting frameworks that go beyond surface-level metrics and drive decision-making

Marketing Insights Analyst

Customer Success Manager

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Business Development Rep

• Inbound & Outbound Engagement: Split your time between responding promptly to inbound leads (demo requests, chat, forms, events) and proactively reaching out to targeted accounts and customers to create new opportunities.
• Discovery & Prioritization: Run structured discovery conversations to assess fit, uncover testing needs, and prioritize leads using firmographic and behavioral data from tools like Chili Piper.
• Meeting Booking & Handoff: Book qualified meetings and ensure a smooth handoff to Account Executives with detailed, context-rich notes in Salesforce. Collaborate closely with AEs to align on qualification and conversion outcomes.
• Performance Ownership: Own your performance across engagement, conversion, and pipeline contribution—tracking trends, sharing insights, and refining your outreach strategy.
• CRM Management: Maintain accurate, up-to-date CRM records to ensure visibility, forecasting accuracy, and seamless team collaboration.
• Experimentation & Optimization: Continuously test messaging, channels, and workflows to improve both inbound and outbound performance.
• Marketing Collaboration: Partner with Marketing to share feedback on lead quality, persona fit, and campaign effectiveness, helping improve our overall GTM strategy.
• Tool & Process Execution: Leverage our GTM toolset—including Salesforce, Chili Piper, HubSpot, Slack, and Clearbit—to operate efficiently and effectively.

Marketing Insights Analyst

Customer Success Manager

Business Development Representative