Participates in department resource allocation, workload evaluation, and utilization
Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
Leads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relations
Selects marketing vendors and oversees their performance
Co-develops marketing strategies, encompassing both external marketing and internal communications
Implements brand positioning, messaging, and visual identity across all channels
Oversees various PSI events, including conferences
Oversees lead generation programs
Oversees promotion of PSI content
Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
Requirements
Bachelor’s degree required; MBA or Master’s preferred
Experience in life sciences, ideally in a CRO or clinical trials environment; strong understanding of clinical research processes
Proven track record in PR, branding, and raising company visibility across global markets and industry events
Minimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution
Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment
Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones
Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth
Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams.
Benefits
All your information will be kept confidential according to EEO guidelines.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMcontent managementlead generationbrand managementmarket researchadvertisingcustomer engagementemail marketing