Product Marketing Director, Physician Solutions
R1 RCM
Director of Marketing
Blytheco
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $155,000 - $200,000 per year
Job Level
Lead
Tech Stack
ERP
About the role
- Lead the strategy and execution of all marketing initiatives that drive qualified sales opportunities, revenue growth, and brand strength for Blytheco.
- Collaborate closely with cross-functional teams to ensure alignment between marketing, sales, and customer experience.
- Drive qualified pipeline and revenue growth through a comprehensive, data-driven marketing strategy that integrates digital campaigns, content marketing, account-based marketing (ABM), paid media, and events.
- Develop and execute demand generation programs that deliver measurable ROI and move prospects efficiently through the funnel.
- Partner closely with the BDR team to strengthen both inbound and outbound lead management, ensuring lead quality, timely follow-up, and continuous funnel optimization.
- Manage analytics, dashboards, and reporting to measure lead generation performance and marketing contributions to pipeline and revenue.
- Strengthen Blytheco’s brand and social media presence to increase visibility, credibility, and engagement with target audiences.
- Lead social media strategy to build community, engagement, and positive sentiment across platforms.
- Present marketing lead generation performance and key insights to the Executive Team regularly, highlighting impact and opportunities for improvement.
Requirements
- 5+ years of proven success leading and developing marketing teams that drive results. Marketing experience in the software industry (ERP and CRM) is highly preferred.
- 5-10 years of hands-on marketing experience, to include demand generation, digital marketing, content marketing, branding, web design, social media, and other facets of marketing:
- In-depth knowledge of current online marketing techniques, tools, and best practices.
- BS/BA degree in Marketing, Communications, or related field strongly preferred.
- Talent for converting complex ideas and concepts into well-articulated words and targeted actions:
- Exceptional writing, editing, communication, and listening skills are required.
- The ability to create and communicate innovative marketing strategies that bring marketing initiatives and campaigns to life.
- High level of proficiency with MS Word, Excel, Outlook, PowerPoint. Act-On experience is a plus.
- Demonstrated project and time management skills, with proven ability to deliver on time and within budget:
- Capable of meeting deadlines, managing multiple projects, and working in a fast-paced, dynamic, customer and team-oriented work environment.
- Laser-focused analytical skills, with strong attention to detail.
- Ability to foster strong relationships with customers, co-workers, and team members.
- Possesses attributes for success:
- A high level of personal and professional accountability
- Hands-on, roll-up-your-sleeves work ethic and attitude.
- Oh-so-positive attitude, with a passion to succeed!
- Track record of delivering positive results in alignment with corporate initiatives.
Benefits
- Competitive compensation plan (Total Targeted Annual Compensation Range $155K-$200K)
- Medical, dental, vision coverage
- Company-paid life insurance
- Options for additional insurance coverages
- 401(k) Plan
- Paid Time Off accruals
- Company Paid Holidays
- Work from home opportunity
- Tuition reimbursement and continuous learning opportunities
- Employee Recognition and Leadership Programs
- Annual Company Conference – “Quest for Excellence”
- Employee Referral Bonus Program
- Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts
- Our award-winning culture
- That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationdigital marketingcontent marketingbrandingweb designsocial mediaanalyticsreportingpipeline managementlead generation
Soft skills
communicationwritingeditinglisteningproject managementtime managementrelationship buildingaccountabilityanalytical skillsteam-oriented
Certifications
BS/BA in MarketingBS/BA in Communications
