Head of Marketing
Flox
Regional Field Marketing Director
WatchGuard Technologies
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Cyber Security
About the role
- Lead and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, and results.
- Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across the Americas.
- Partner with regional Sales leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets.
- Translate global campaigns and corporate messaging into impactful regional programs that resonate with local markets, partners, and customer segments.
- Build strong collaboration between field marketing, product marketing, and global demand teams to ensure regional customization and flawless execution of campaigns.
- Define and track key metrics for marketing-influenced and sourced pipeline, optimizing tactics and budget allocation for maximum impact.
- Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems.
- Manage and optimize the regional marketing budget, ensuring transparency, ROI measurement, and alignment to business priorities.
- Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance.
- Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, and customer advocacy through success stories, media engagement, and social channels.
- Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders.
- Drive operational excellence and continuous improvement within the field marketing organization.
Requirements
- 10+ years of B2B marketing experience, including field, demand generation, or channel marketing leadership roles, preferably in cybersecurity, IT, or SaaS.
- Proven track record of achieving marketing-influenced pipeline goals and partnering closely with Sales to accelerate deal progression.
- Demonstrated experience leading and developing high-performing teams across geographies.
- Deep understanding of integrated marketing - spanning digital, events, content, and partner ecosystems.
- Strong business acumen with the ability to translate marketing metrics into business impact.
- Excellent communication, presentation, and influencing skills with experience engaging senior executives and cross-functional stakeholders.
- Strong budget management, forecasting, and reporting capabilities.
- Proficiency in CRM, marketing automation, and analytics platforms.
- Ability to thrive in a fast-paced, matrixed, global organization.
- Ability to travel throughout the US, Canada and Latin America, up to 30%.
Benefits
- Caregiver support benefits
- Parental leave
- Family care resources
- Flexible work arrangements tailored to individual needs
- Flexible work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generationchannel marketingintegrated marketingpipeline managementbudget managementforecastingreportingmarketing metricsmulti-channel marketing
Soft skills
leadershipcommunicationpresentationinfluencingcollaborationaccountabilitycreativityoperational excellencecontinuous improvementbusiness acumen
