VP of Marketing
Eigen Labs
Cloud
Marketing Director
Common Thread Collective
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $150,000 per year
Job Level
Lead
About the role
- Lead the strategy, execution, measurement, and scaling of content-driven demand generation efforts.
- Build brand authority, drive high-quality inbound leads from ideal client profiles (ICPs).
- Collaborate cross-functionally (sales, service, software, leadership, sponsorships) to ensure internal alignment and establish CTC’s marketing as an industry leader.
Requirements
- You are committed to making decisions informed by research
- You take pride in arriving to meetings prepared with insight to contribute
- You organize your time and say “no” appropriately so that you can attend to what is most critical
- You are committed to approaching challenge & failure with curiosity about how to improve
- Your word is trustworthy; you do what you say you will
- You are passionate about building content that educates & entertains
- You clearly articulate your expertise so that even a beginner can understand the concept
- You are in the habit of documenting and reporting your work
- Define and lead the full content marketing funnel (from awareness to conversion) to drive ICP inbound leads.
- Experience with multi-channel campaign execution including podcasts, blogs, emails, social
- Proven track record designing and scaling content-led demand generation (inbound content that drives qualified leads).
- Build and manage a high-performing marketing team (consisting of full-time employees and contractors).
- Manage content production workflows, editorial calendars, and content operations for scale.
- Oversee AI SEO strategy, technical SEO, content optimization, and organic growth.
- Improve the quality and success of our written, image, and video content over time.
- Collaborate with the sales team to build alignment, feedback loops, and lead nurturing that drives conversions.
- Create and manage CTC’s general marketing strategy across content creation and distribution, events, and paid advertising efforts with the objective of attracting a target set of leads per month.
- Lead brand narrative, positioning, messaging frameworks, and thought leadership in the e‑commerce growth space.
- Skilled storyteller and communicator—capable of writing, editing, and articulating narratives at a high level.
- Mentor and develop direct reports, cultivating a culture of experimentation, excellence, and data-driven decision-making.
- Work closely with the service team to generate POV’s and public facing content that educates and entertains our ideal customer profiles.
Benefits
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingdemand generationSEOtechnical SEOcontent optimizationmulti-channel campaign executioncontent production workflowseditorial calendarslead nurturingdata-driven decision-making
Soft skills
collaborationorganizational skillscommunicationstorytellingmentoringcuriositytrustworthinesspreparationinsight contributionadaptability
