Common Thread Collective

Performance Marketing

• You stay on the frontier of paid media strategy and technology across both search and social
• You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta
• You make tactical recommendations for targeting, messaging, and campaign optimization across platforms
• You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes
• You write compelling direct-response copy for both search and social
• You build out campaigns in Google Ads and Meta Ads Manager
• You ensure every initiative is launched on time, on budget, and built to win
• You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates

Senior Paid Media Strategist