Senior Paid Media Strategist

Common Thread Collective

Senior Paid Media Strategist at Common Thread Collective driving paid media outcomes for clients. Innovating and optimizing campaigns across Google Ads and Meta for brand development.

Posted 6/22/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $103,333 per yearWebsite

About the role

Key responsibilities & impact

You stay on the frontier of paid media strategy and technology across both search and social.
You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta.
You make tactical recommendations for targeting, messaging, and campaign optimization across platforms.
You write compelling direct-response copy for search and social, build out campaigns in Google Ads and Meta Ads Manager.
You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates.
Optimize ad accounts across Google and Meta.

Requirements

What you’ll need

Significant experience creating and optimizing Google Ads accounts at scale.
2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social.
Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting.
Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center.
Experience integrating Product Ratings from various aggregators into Google Merchant Center.
Ability to forecast budgets across channels based on historical data and client goals.
Strong Excel/Google Sheets skills.
Familiarity with Google Ads Desktop Editor.
Ability to think about a brand's 360° digital approach from acquisition through retention.
Confident interpersonal communicator.
Insatiable curiosity.
A desire to take calculated risks after carefully examining the calculus.
A unique combination of humility and ambition.
Skilled in Asana or relevant project management software, preferred.
Exceptional written and verbal communication skills.
Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
Ability to adapt to new processes, strategies, and goals.

Benefits

Comp & perks

401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
TIME OFF | Flexible Time Off policy
MEDICAL | Full health, dental, and vision benefits
WELLNESS | A wellness reimbursement program

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMeta Ads ManagerGoogle Merchant CenterGoogle AnalyticsShopifycopywritingdata analysiscampaign optimizationExcelGoogle Sheets

Soft Skills

interpersonal communicationcuriosityrisk-takinghumilityambitionwritten communicationverbal communicationorganizationprioritizationadaptability