Chief Marketing Officer

• Lead efforts to scale Ecommerce revenue through strategic planning, execution, and optimization.
• Develop, execute and measure the impact of the enterprise-wide marketing strategy in alignment with the company’s growth objectives and brand vision.
• Analyze marketing structure, workflows, and capabilities to build on strengths and address areas of opportunity.
• Build a high-performing team culture with clear goals, accountability, and professional development pathways.
• Lead marketing and branding of Proprietary Brands Portfolio.
• Oversee the creative direction and messaging for the full portfolio of brands (Avery, 3M, Arlon, etc.), ensuring alignment of all customer-facing content for Email, Organic Social, Tradeshows, Traditional Advertising, Marketing Collateral/POP, and Promotions.
• Lead go-to-market plans for product launches, new geographies, and category expansions.
• Manage integrated marketing campaigns across paid, owned, and earned channels to maximize awareness and conversion.
• Partner cross-functionally with key internal business units to align marketing activities with business goals.
• Oversee brand architecture and positioning for the full portfolio, ensuring cohesive identity and clear differentiation in the market.
• Oversee annual marketing budget planning, forecasting, and spend optimization to ensure ROI and profitability targets are met.
• Guide ongoing site updates, content optimization, and conversion improvements.
• Enhance brand presence and engagement across digital and social channels.

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