Marketing Director
Common Thread Collective
Marketing Director
Fellers
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $160,000 per year
Job Level
Lead
Tech Stack
Tableau
About the role
- Lead efforts to scale Ecommerce revenue through strategic planning, execution, and optimization.
- Develop, execute and measure the impact of the enterprise-wide marketing strategy in alignment with the company’s growth objectives and brand vision.
- Analyze marketing structure, workflows, and capabilities to build on strengths and address areas of opportunity.
- Build a high-performing team culture with clear goals, accountability, and professional development pathways.
- Lead marketing and branding of Proprietary Brands Portfolio.
- Oversee the creative direction and messaging for the full portfolio of brands (Avery, 3M, Arlon, etc.), ensuring alignment of all customer-facing content for Email, Organic Social, Tradeshows, Traditional Advertising, Marketing Collateral/POP, and Promotions.
- Lead go-to-market plans for product launches, new geographies, and category expansions.
- Manage integrated marketing campaigns across paid, owned, and earned channels to maximize awareness and conversion.
- Partner cross-functionally with key internal business units to align marketing activities with business goals.
- Oversee brand architecture and positioning for the full portfolio, ensuring cohesive identity and clear differentiation in the market.
- Oversee annual marketing budget planning, forecasting, and spend optimization to ensure ROI and profitability targets are met.
- Guide ongoing site updates, content optimization, and conversion improvements.
- Enhance brand presence and engagement across digital and social channels.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 7+ years of progressive marketing leadership experience, including senior executive roles with multi-channel marketing and e-commerce ownership.
- Experience growing e-commerce sales and brand equity at scale.
- Demonstrated success in managing MDF programs and maximizing partner/supplier funding.
- Proven track record in demand generation in a distribution environment or mass marketing environment.
- Strong knowledge of SEO, SEM, PPC, paid social, and analytics platforms (Google Analytics GA4, Power BI, Tableau).
- Experience leading brand strategy, digital campaigns, creative development, and demand generation.
- Experience effectively managing tradeshows.
- Skilled in managing marketing agencies and external partnerships.
- Excellent leadership, communication, and presentation skills.
- Experience with Salesforce or other CRM systems a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
e-commercemulti-channel marketingdemand generationSEOSEMPPCanalyticsbrand strategycreative developmenttradeshows
Soft skills
leadershipcommunicationpresentationteam cultureaccountabilityprofessional developmentstrategic planningexecutionoptimizationcross-functional collaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA
