Director of Marketing Strategic Planning, GTM Excellence
Confluent
SFDCTableau
Product Marketing Director
LighthouseAI
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $180,000 per year
Job Level
Lead
About the role
- Product marketing roadmap - manage a roadmap of product marketing initiatives.
- Continuously prioritize initiatives based on revenue impact, feedback from company leadership, and LighthouseAI’s strategic initiatives.
- Target market segments - continuously evaluate potential target market segments including segment size, expected market share, and expected revenue growth.
- Positioning - manage the positioning of LighthouseAI products and services, including the target market, job-to-be done (JTBD), market category, product description, points of parity, and points of differentiation
- Market research - periodically conduct depth interviews and surveys with buyers and users in each target market segment
- Problem propositions – identify and define all the problems LighthouseAI can solve for the company’s target market, including the customer cost of each problem
- Value calculator - manage the LighthouseAI value calculator by continuously quantifying the size of customer problems, how much LighthouseAI capabilities solve those problems, and the required customer inputs to calculate the economic value of Lighthouse capabilities
- Messaging - create and manage a quantified value proposition and value pillars, elevator pitch, and sales pitch for LighthouseAI products and services
- Pricing - manage the pricing models and price points for LighthouseAI software and services
- Customer journey assets - create and manage marketing and sales assets that map to the customer journey for LighthouseAI products and services
- Marketing assets - blog posts, definitive guides, webinars, etc.
- Sales assets - brochures, product comparison guides, sample RFPs, implementation plans, security questionnaires, etc.
- Competitive intelligence - collect and analyze competitor insights that help LighthouseAI gain more market share
- Win/loss analysis - conduct a buyer interview for all sales opportunities that progressed to the demonstration stage in the sales process. Continuously rank the reasons buyers decided to purchase or not purchase LighthouseAI products and services.
- Sales and marketing enablement - train sales and marketing personnel on all go-to-market (GTM) assets. Manage a self-service repository of GTM training and GTM assets for the sales and marketing teams. Continuously analyze the effectiveness of the enablement resources.
- Marketing channels - continuously identify the best marketing channels for LighthouseAI target market segments
- Marketing campaigns - create messaging for marketing campaigns that create key brand associations or accomplish specific outcomes in demand generation
Requirements
- A minimum of 7 years of experience in product marketing roles for B2B SaaS companies
- Quantifiable improvements to sales and marketing KPIs in previous product marketing positions
- Balances creativity and proven product marketing theory
- Tenacious ownership of job responsibilities
- Extraordinary communication skills (top 1% of business professionals)
- Strong teamwork and collaboration skills, especially in cross-functional projects
- Bachelor’s degree in marketing, business, or a related field is preferred
- A minimum of 2 years of experience in a quota-carry sales role is a plus
Benefits
- Health, Dental, Vision Insurance
- STD, LTD, Life Insurance
- 401(k)
- PTO and Paid Holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket researchpricing modelscompetitive intelligencesales enablementvalue propositioncustomer journey mappingmarketing campaignsquantifiable improvementsB2B SaaS
Soft skills
communication skillsteamworkcollaborationcreativityownershipanalytical skillsproblem-solvingstrategic thinkingadaptabilityleadership
Certifications
Bachelor’s degree in marketingBachelor’s degree in business
