CMO – Marketing Leader, Performance Marketing Expertise
Chief Outsiders
VP of Marketing
Chainalysis
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $287,500 - $325,000 per year
Job Level
Lead
Tech Stack
SQL
About the role
- Build & Scale Demand Generation for Revenue Growth
- Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
- Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
- Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
- Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.
- Transform Field & Digital Marketing into a Revenue Machine
- Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
- Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
- Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.
- Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.
- Drive Marketing-Sales Alignment & Accountability
- Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps.
- Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals.
- Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.
- Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact
Requirements
- 15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
- Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
- Experience overseeing demand generation function, as well as experience working in support of an Enterprise solutions salesforce
- Experience leading a field marketing function, inclusive of customer marketing
- Excellent leadership and team management skills
- Strong communication and interpersonal skills
- Ability to work effectively in a fast-paced and dynamic environment
- Strategic thinker with the ability to translate strategy into actionable plans
- Located on the East Coast
Benefits
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationpredictive analyticsautomationintent-based marketingoutbound prospectingcampaign orchestrationperformance marketingaccount-based marketingrevenue attributiondata-driven marketing
Soft skills
business judgmentanalytical skillsleadershipteam managementcommunicationinterpersonal skillsstrategic thinkinginfluenceownershipadaptability
