Fellers

Business Development Rep

• Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up.
• Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage.
• Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting.
• Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders.
• Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel.
• Develop tailored sales presentations and proposals that clearly communicate product value and differentiation.
• Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth.
• Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory.
• Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support.
• Represent the company at regional and national trade shows as needed to increase visibility and drive new business.
• Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction.
• Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value.
• Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.

Business Development Manager – Sign and Graphics

Signs and Graphics Business Development Manager

• Execute a disciplined business development strategy aligned with company goals.
• Leverage a mix of field visits and strategic phone outreach to drive sales growth.
• Consistently apply the Fellers Sales System, including effective time and travel management.
• Utilize deep product expertise in automotive films to deliver impactful in-person presentations.
• Identify new customer opportunities through cold calling, networking, referrals, and industry events.
• Develop tailored sales presentations and proposals that clearly communicate product value.
• Maintain a sharp focus on profitability by effectively managing pricing and margin strategies.

Auto Business Development Manager – Southern California, AZ

• Execute a disciplined business development strategy aligned with company goals.
• Drive sales growth, prioritize high-value opportunities.
• Utilize deep product expertise in automotive films for presentations.
• Identify new customer opportunities through cold calling, networking, referrals, and industry events.
• Develop tailored sales presentations and proposals.

Auto Business Development Manager

Chief Marketing Officer

• Lead efforts to scale Ecommerce revenue through strategic planning, execution, and optimization.
• Develop, execute and measure the impact of the enterprise-wide marketing strategy in alignment with the company’s growth objectives and brand vision.
• Analyze marketing structure, workflows, and capabilities to build on strengths and address areas of opportunity.
• Build a high-performing team culture with clear goals, accountability, and professional development pathways.
• Lead marketing and branding of Proprietary Brands Portfolio.
• Oversee the creative direction and messaging for the full portfolio of brands (Avery, 3M, Arlon, etc.), ensuring alignment of all customer-facing content for Email, Organic Social, Tradeshows, Traditional Advertising, Marketing Collateral/POP, and Promotions.
• Lead go-to-market plans for product launches, new geographies, and category expansions.
• Manage integrated marketing campaigns across paid, owned, and earned channels to maximize awareness and conversion.
• Partner cross-functionally with key internal business units to align marketing activities with business goals.
• Oversee brand architecture and positioning for the full portfolio, ensuring cohesive identity and clear differentiation in the market.
• Oversee annual marketing budget planning, forecasting, and spend optimization to ensure ROI and profitability targets are met.
• Guide ongoing site updates, content optimization, and conversion improvements.
• Enhance brand presence and engagement across digital and social channels.

Marketing Director

Vice President

• The Vice President, DigiCut is the Executive Leader responsible for the strategic, operational, and commercial leadership of DigiCut. DigiCut is a software product that delivers software-enabled cutting solutions in support of our automotive films distribution business. Reporting directly to the CEO, this leader will own the full P&L for DigiCut, setting the roadmap for growth, innovation, and service excellence across the software platform, support infrastructure, and sales organization.
• Business Strategy & P&L Ownership: Provide strategic and operational leadership for the DigiCut division, driving growth, profitability, and efficiency. Define and execute the business unit strategy in alignment with overall company objectives. Drive profitable growth and operational excellence for DigiCut. Identify opportunities to expand services, enhance software capabilities, and strengthen long-term customer value. Identify and prioritize investments to enhance platform performance, customer value, and market differentiation.
• Technology, Customer Experience, Product Development: Champion the product development roadmap of the DigiCut software platform, driving the internal team and collaborating with both internal stakeholders and external vendors to drive innovation. Use data insights to uncover customer trends, inform decisions, and optimize user experience across all touchpoints. Advocate for a tech-enabled customer journey, ensuring tools, support, and processes are intuitive and high-performing. Translate complex technical challenges into actionable solutions that benefit both users and internal teams.
• Operational Execution: Ensure seamless execution from order to installation, with a focus on consistency, quality, and customer satisfaction. Build and standardize processes to support scalability while maintaining operational rigor. Partner with Sales, Operations, IT, and Product teams to streamline workflows and resolve cross-functional issues.
• Industry Expertise & Market Expansion: Apply deep understanding of automotive services and film installation programs to build credibility and drive adoption. Expand customer base through strategic channel development and partner engagement. Lead initiatives to enhance customer growth, engagement, and retention.
• Leadership & Team Development: Build, develop, and lead a high-performing team across sales, service, and technical operations. Establish clear goals, accountability structures, and transparent performance management. Foster cross-functional alignment and collaboration to drive execution and remove friction across departments. Influence across the organization to support change, innovation, and customer-first thinking.