Fellers

Marketing

• Develop and execute a comprehensive organic social media strategy aligned to revenue, product, and vendor priorities.
• Own content calendar across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok as applicable).
• Create and oversee production of high-impact visual and video assets, including product spotlights, installation features, educational content, and brand storytelling.
• Work with internal resources as well as external digital agencies to deliver engaging social media content.
• Monitor engagement metrics and optimize strategy based on performance data.
• Lead website content strategy to support SEO, product marketing, and promotional campaigns.
• Curate and publish product launches, promotional banners, landing pages, and blog content.
• Maintain accuracy, freshness, and brand voice consistency across all site content.
• Develop and execute segmented email marketing campaigns for promotions, product launches, vendor features, and lifecycle marketing.
• Manage campaign calendar in alignment with sales initiatives and vendor commitments.
• Oversee list segmentation, automation flows, A/B testing, and deliverability best practices.
• Analyze campaign performance and optimize open rates, CTR, and revenue contribution.
• Work with internal resources as well as external digital agencies to deliver effective email campaigns.
• Lead planning and execution of national and regional tradeshows, dealer events, and internal sales meetings.
• Manage booth design, messaging, promotional assets, and pre/post-show marketing communications.
• Coordinate logistics, vendor participation, sponsorships, and on-site brand representation.
• Measure ROI and lead generation impact from events.
• Directly manage and develop one Marketing Coordinator.
• Delegate project execution while maintaining quality control and timeline accountability.
• Establish clear goals, KPIs, and performance expectations.
• Foster a culture of creativity, accountability, and continuous improvement.
• Work closely with Sales, Product Management, Vendor Partners, and Executive Leadership to align messaging with business priorities.
• Support vendor co-op marketing initiatives and ensure compliance with brand standards.
• Contribute to annual marketing planning and budget management.
• Track and report on marketing KPIs including engagement, traffic, lead generation, and revenue attribution.
• Provide regular performance updates and actionable insights to leadership.
• Recommend optimization opportunities based on data trends.

Marketing Communication Manager