Fellers

Vice President

• The Vice President, DigiCut is the Executive Leader responsible for the strategic, operational, and commercial leadership of DigiCut. DigiCut is a software product that delivers software-enabled cutting solutions in support of our automotive films distribution business. Reporting directly to the CEO, this leader will own the full P&L for DigiCut, setting the roadmap for growth, innovation, and service excellence across the software platform, support infrastructure, and sales organization.
• Business Strategy & P&L Ownership: Provide strategic and operational leadership for the DigiCut division, driving growth, profitability, and efficiency. Define and execute the business unit strategy in alignment with overall company objectives. Drive profitable growth and operational excellence for DigiCut. Identify opportunities to expand services, enhance software capabilities, and strengthen long-term customer value. Identify and prioritize investments to enhance platform performance, customer value, and market differentiation.
• Technology, Customer Experience, Product Development: Champion the product development roadmap of the DigiCut software platform, driving the internal team and collaborating with both internal stakeholders and external vendors to drive innovation. Use data insights to uncover customer trends, inform decisions, and optimize user experience across all touchpoints. Advocate for a tech-enabled customer journey, ensuring tools, support, and processes are intuitive and high-performing. Translate complex technical challenges into actionable solutions that benefit both users and internal teams.
• Operational Execution: Ensure seamless execution from order to installation, with a focus on consistency, quality, and customer satisfaction. Build and standardize processes to support scalability while maintaining operational rigor. Partner with Sales, Operations, IT, and Product teams to streamline workflows and resolve cross-functional issues.
• Industry Expertise & Market Expansion: Apply deep understanding of automotive services and film installation programs to build credibility and drive adoption. Expand customer base through strategic channel development and partner engagement. Lead initiatives to enhance customer growth, engagement, and retention.
• Leadership & Team Development: Build, develop, and lead a high-performing team across sales, service, and technical operations. Establish clear goals, accountability structures, and transparent performance management. Foster cross-functional alignment and collaboration to drive execution and remove friction across departments. Influence across the organization to support change, innovation, and customer-first thinking.