WatchGuard Technologies

Marketing

• Build and Manage the Americas Partner Marketing Program Offering
• Design and manage a scalable partner marketing program portfolio that supports partners of all sizes and maturity levels.
• Identify and manage third-party agencies and vendors to deliver a comprehensive marketing menu, including digital marketing, events, webinars, AI-powered content tools, call blitzes, and more.
• Design and scale partner webinar programs that support demand generation, cross-sell, and upsell—ranging from turnkey WatchGuard-hosted webinars to co-branded partner-led experiences.
• Localize and package global programs and content for the Americas partner ecosystem to drive adoption and usage.
• Maintain and enhance the partner marketing portal with up-to-date program offerings, promotional assets, and self-service campaign materials.
• Host recurring partner marketing webinars to educate, enable, and drive participation in available programs.
• Enable Field Marketing Managers and Channel Account Managers with the knowledge and tools to effectively position program value to partners.
• Own the strategy, health, and success of high-volume partners across the Americas, implementing scalable engagement models aligned with business priorities.
• Continuously identify opportunities to improve partner experience by streamlining processes, optimizing workflows, and introducing scalable best practices.
• Partner closely with internal stakeholders to align partner engagement efforts with WatchGuard’s growth objectives and ensure consistent execution across regions.
• Execute regional digital and direct marketing programs leveraging ABX platforms (including 6sense) and additional paid, owned, and earned media.
• Support local field and partner event strategies, including regional industry events, and local partner enablement events, ensuring alignment with broader campaign objectives.

Field Marketing Programs Manager

Security Engineer

• Complete onboarding and gain familiarity with Stellar
• Shadow SOC analysts
• Contribute to improvements in queries, dashboards, or documentation
• Own key components of Stellar
• Handle SOC escalations
• Collaborate to identify new detection opportunities
• Develop new detection sets and bridge the gap between SOC runbooks and AIE
• Contribute to detection and data documentation

Field Marketing Programs Manager

Senior Security Engineer