Blytheco

Performance Marketing

• Develop campaign strategies and roadmaps that align with pipeline and revenue goals.
• Define target audience, buyer personas and segmentation strategies.
• Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas.
• Establish campaign roadmaps, including channels, timelines and KPIs.
• Launch multi-touch campaigns including email nurture sequences, campaign-related resources, landing pages with defined conversion paths, etc.
• Develop and execute retargeting strategies and advise on campaign optimization across paid media channels.
• Partner with internal resources to support campaign creation and execution.
• Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates.
• Provide visibility into campaign activity, themes, and target accounts.

Marketing Campaign Manager