Head of Marketing
Aventus
Web3
Head of Marketing – Communications
Civic Marketplace
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Switching
About the role
- Develop and implement Civic Marketplace’s marketing and communications strategy to position us as a category defining company and help us drive revenue growth.
- Create messaging frameworks and narratives that resonate with local government audiences, partners, suppliers, and the media.
- Maximise the impact of milestone announcements, new partnerships and customer case studies.
- Manage all internal and external communications, including proactive outreach to relevant national and trade media publications and handling inbound and reactive media issues as required.
- Be responsible for the development of a growth marketing strategy including customer acquisition, funnel optimization, campaigns, and performance tracking.
- Manage multi-channel growth campaigns (paid, SEO, events, partnerships, inbound, ABM) to drive awareness and leads.
- Co-design and lead joint activities with our partners, customers and suppliers to demonstrate the impact of working with Civic Marketplace.
- Coordinate and collaborate with other parts of the business, including product and engineering, sales, customer success and partnerships.
- Track and report on performance across both marketing and communications initiatives.
- Manage contractors and agency partners, and lay the groundwork for building out our in-house team in the future.
Requirements
- Extensive experience in marketing and/or communications in a high-growth, venture-backed B2B or govtech setting.
- Strong writing, storytelling, and messaging development skills.
- Experience managing PR/media relationships and external communications.
- Data-driven mindset. Confident with a range of marketing tools and techniques
- A proven track record of delivering high impact results, driving customer acquisition and measurable growth through campaigns and experimentation.
- Able to work collaboratively with partners and third parties on mutually beneficial comms and marketing activations.
- Proven ability to operate in a fast-moving startup environment and work across teams and business functions; highly collaborative and proactive.
- Good knowledge of local government decision-making and/or public procurement in the US.
- Comfortable switching between strategic planning and tactical execution.
- Able to build and lead a comms and marketing function from scratch, including working with contractors and agency partners.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycommunications strategymessaging frameworkscustomer acquisitionfunnel optimizationcampaign managementperformance trackingdata-driven marketingSEOABM
Soft skills
strong writingstorytellingcollaborationproactivestrategic planningtactical executionrelationship managementteam leadershipadaptabilityproblem-solving
