Civic Marketplace

Chief Marketing Officer

• Develop and implement Civic Marketplace’s marketing and communications strategy to position us as a category defining company and help us drive revenue growth.
• Create messaging frameworks and narratives that resonate with local government audiences, partners, suppliers, and the media.
• Maximise the impact of milestone announcements, new partnerships and customer case studies.
• Manage all internal and external communications, including proactive outreach to relevant national and trade media publications and handling inbound and reactive media issues as required.
• Be responsible for the development of a growth marketing strategy including customer acquisition, funnel optimization, campaigns, and performance tracking.
• Manage multi-channel growth campaigns (paid, SEO, events, partnerships, inbound, ABM) to drive awareness and leads.
• Co-design and lead joint activities with our partners, customers and suppliers to demonstrate the impact of working with Civic Marketplace.
• Coordinate and collaborate with other parts of the business, including product and engineering, sales, customer success and partnerships.
• Track and report on performance across both marketing and communications initiatives.
• Manage contractors and agency partners, and lay the groundwork for building out our in-house team in the future.

Head of Marketing – Communications

Revenue Operations

• Serve as a cross-functional Revenue Operations architect partnering with CEO, product, engineering, sales, and customer success to design and institutionalize playbooks, tools, and systems
• Codify and standardize vendor and agency onboarding, bid management, and shortlisting processes
• Build internal frameworks for cross-functional collaboration, SLAs, and reporting
• Lead scalable go-to-market execution in five new states
• Establish metrics and dashboards that drive accountability and growth
• Develop repeatable state-entry playbook including stakeholder engagement, compliance checklists, and local-market adaptations
• Define milestone trackers, timeline templates, and launch operations; integrate with HubSpot dashboards and Asana workflows
• Define SLAs and protocols, implement weekly reporting cadence, KPI dashboards, exception logs, and risk registers
• Train internal teams on new playbooks, gather feedback, iterate, and deliver a comprehensive modular Operations Playbook

Head of Marketing – Communications

Revenue Operations Lead