Product Marketing, Community Manager

Civic Marketplace

Product Marketing & Community Manager role at Civic Marketplace. Responsibilities include shaping product narrative and building supplier/community engagement strategies.

Posted 5/28/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

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Hard Skills

product marketingcontent strategycommunity managementwriting voiceHubSpot workflowsAI writing toolsprompt engineeringworkflow automationcontent QAbilingual communication

Soft Skills

communicationcollaborationcommunity buildingengagementadaptabilityjudgmentcreativityorganizational skillsfeedback managementpresentation skills

Tools & Technologies

ClaudeHubSpotMakeZapierNotion AISlackPostHoganalytics toolsemail automationcontent pipelines

Industry Keywords

govtechpublic sectorcivic techcooperative purchasingprocurement platformsCOGNIGPlocal government procurementsupplier onboardingcommunity engagement

About the role

Key responsibilities & impact

Shape the product narrative
Own positioning, messaging, and competitive narrative for Civic Marketplace, written for local government buyers, not tech audiences
Produce launch materials for new features: one-pagers, case studies, email sequences, landing pages. AI drafting tools keep the velocity up; your judgment keeps the quality there.
Partner with sales and partnerships to develop battle cards, pitch decks, and agency-specific collateral for partner channels
Build and maintain Claude-powered content pipelines: automated first-draft generation, content repurposing, and approval workflows for supplier and agency comms
Track funnel performance in HubSpot, from awareness to activation, and use behavioural trigger logic to sharpen conversion at each stage
Build and nurture the community
Own the supplier and agency community, from onboarding communications and engagement cadences to milestone recognition and feedback loops
Design and maintain bilingual (English/Spanish) outreach templates for supplier onboarding, AI-refined for tone and local context
Implement AI-assisted community response systems: using Claude to draft replies to common supplier queries, flagging edge cases for human review
Run regular community touchpoints (webinars, newsletters, async updates), translating product changes into language that actually resonates with procurement officers
Coordinate with partnership leads to activate COG and institutional partner networks as community amplification channels
Use AI as a core part of your craft
Claude : Your primary thinking and drafting partner, as well as for prompt engineering, workflow automation and content QA
HubSpot: Email sequences, behavioural triggers, pipeline reporting, contact segmentation
Make / Zapier: Multi-step automation: content routing, enrichment, approval workflows
Notion AI: Internal knowledge base, meeting synthesis, playbook documentation
Slack + AI agents: Community channels, async comms, AI-assisted response routing
PostHog / Analytics: Community engagement signals, activation drop-off, content performance

Requirements

What you’ll need

3+ years in product marketing, content strategy, or community management
A demonstrable writing voice (we’ll ask you to show us examples of work you’re proud of)
Active, fluent user of Claude or a comparable AI writing tool
Experience building or running HubSpot workflows
Comfortable holding your own in both a city procurement office and a startup standup
At ease across US and UK time zones
You'll stand out if you have:
A govtech, public sector, or civic tech background
Fluency in English and Spanish (especially valuable for supplier onboarding)
Experience with cooperative purchasing or procurement platforms
Familiarity with COG, NIGP, or US local government procurement
Built AI prompt libraries, automation playbooks, or content pipelines from scratch

Benefits

Comp & perks

Competitive salary + early-stage equity
Comprehensive medical, dental, and vision insurance
Flexible PTO
Remote-first working, with real flexibility across US and UK time zones
Full AI tool stack: Claude Pro, HubSpot, Make, Notion, and more
Regular team offsites, including international
Direct access to the founding team and a front-row seat to building something that matters