About the role
- Develop and execute product marketing strategies for electrification-related cable segments
- Translate technical product knowledge into value-driven messaging for different customer segments (installers, wholesalers, industrial customers)
- Support new product launches with targeted campaigns, content creation, and training materials
- Collaborate closely with sales, product management, and local marketing contacts in Germany, Poland, Czech Republic, Hungary, and Romania
- Coordinate trade fair participation, customer events, and digital campaigns relevant to the electrification segment
- Monitor market trends, customer needs, and competitor activity to adapt marketing activities accordingly
- Travel to customer meetings, events, and regional sites (up to 50%)
Requirements
- 5+ years of experience in marketing, ideally within the electrical, industrial equipment, or building technology sector
- Solid understanding of B2B marketing and technical product positioning
- Experience in working with construction or industrial customer segments
- Strong project management and organizational skills
- Ability to work independently and cross-functionally in an international environment
- Fluent German and English (written and spoken) is a must
- Willingness to travel
- A dynamic and international work environment in a leading manufacturing company
- The opportunity to shape the regional marketing strategy for a high-potential business segment
- Flexible working model with travel opportunities and cross-country collaboration
- Professional development and growth prospects in a growing organization
- Mental health program with access to psychologists and coaches
- Bike leasing with employee subsidy
- Various share programs for all employees
- Employee discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketing strategiestechnical product knowledgecontent creationproject managementB2B marketingcustomer segmentationmarket trend analysiscompetitor analysis
Soft skills
organizational skillsindependent workcross-functional collaborationcommunication skills