Business Development and Marketing Coordinator, Sectors and Clients
DLA Piper
Marketing Associate
ProperXPM
full-time
Posted on:
Location Type: Hybrid
Location: Rockville • Maryland • 🇺🇸 United States
Visit company websiteSalary
💰 $55,000 - $75,000 per year
Job Level
JuniorMid-Level
About the role
- Manage and update the corporate website to ensure accuracy, functionality, and brand consistency.
- Oversee SEO strategy and keyword optimization to improve search visibility and organic performance.
- Utilize Google Analytics and related tools to monitor web traffic, user behavior, and campaign results.
- Manage and optimize paid digital campaigns, including LinkedIn, Instagram, and re-targeting ads, to maximize engagement and ROI.
- Develop and maintain campaign calendars, dashboards, and KPIs to ensure execution discipline and performance transparency.
- Support email marketing campaigns and automated digital engagement strategies.
- Collaborate with HR to enhance employer branding and internal communications.
- Manage external vendors, freelancers, and digital partners to ensure timely and high-quality deliverables.
- Execute and monitor LinkedIn advertising campaigns to drive awareness and pipeline growth.
- Distribute and track press releases to optimize visibility and reach.
- Support the creation and maintenance of sales enablement collateral and marketing toolkits.
- Partner with the M&A and business development teams on targeted outreach campaigns to sellers and industry influencers.
- Analyze competitive activity and market trends to inform Proper’s positioning and go-to-market strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 1–3 years of experience or strong internship background in marketing, digital strategy, or advertising.
- Hands-on experience with retargeting ads, paid campaigns, or SEO tools.
- Strong understanding of B2B and B2C marketing dynamics.
- Comfortable using analytics tools (Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager).
- Excellent written and verbal communication skills.
- Highly organized, proactive, and detail-oriented.
- Interest in digital transformation, technology-driven growth, and data-backed strategy.
Benefits
- Health, dental, vision
- 401k match
- Flexible PTO
- Team retreats
- Learning stipends
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOkeyword optimizationdigital campaignsemail marketinganalyticsretargeting adsB2B marketingB2C marketingcampaign managementdata-backed strategy
Soft skills
communicationorganizationalproactivedetail-orientedcollaborationexecution disciplineperformance transparencycreativityanalytical thinkingstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communicationsrelated field certification
