Senior Retention Marketing Analyst

PrizePicks

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $115,000 - $137,000 per year

Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Own the analytics workstream of the reinvestment budget including optimizing spend, projecting costs, and guiding strategy to improve customer lifetime value
  • Analyze customer behavior, retention trends, and lifecycle metrics to identify key drivers of engagement and churn
  • Build and maintain dashboards, reports, and models to track retention performance, reinvestment, and program ROI
  • Partner with marketing, product, and analytics teams to design and implement targeted retention initiatives
  • Conduct cohort, segmentation, and behavioral analyses to uncover actionable insights
  • Present findings and recommendations to senior stakeholders to inform strategic decisions

Requirements

  • Strong analytical skills with experience in data analysis, statistical methods, and customer segmentation.
  • Proficiency in SQL and one or more analytical tools (e.g., Python, R, Excel).
  • Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
  • Understanding of retention metrics, customer lifecycle, and CRM strategies.
  • Strong problem-solving abilities with a focus on turning data into actionable strategies.
  • Excellent communication skills, with the ability to present complex information clearly to non-technical stakeholders.
  • 3+ years of experience in analytics, marketing strategy, or a related role, preferably in a subscription or consumer-focused business.