Automotive Marketing Analyst – Performance Manager
Experian
Senior Retention Marketing Analyst
PrizePicks
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $137,000 per year
Job Level
Senior
Tech Stack
PythonSQLTableau
About the role
- Own the analytics workstream of the reinvestment budget including optimizing spend, projecting costs, and guiding strategy to improve customer lifetime value
- Analyze customer behavior, retention trends, and lifecycle metrics to identify key drivers of engagement and churn
- Build and maintain dashboards, reports, and models to track retention performance, reinvestment, and program ROI
- Partner with marketing, product, and analytics teams to design and implement targeted retention initiatives
- Conduct cohort, segmentation, and behavioral analyses to uncover actionable insights
- Present findings and recommendations to senior stakeholders to inform strategic decisions
Requirements
- Strong analytical skills with experience in data analysis, statistical methods, and customer segmentation.
- Proficiency in SQL and one or more analytical tools (e.g., Python, R, Excel).
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
- Understanding of retention metrics, customer lifecycle, and CRM strategies.
- Strong problem-solving abilities with a focus on turning data into actionable strategies.
- Excellent communication skills, with the ability to present complex information clearly to non-technical stakeholders.
- 3+ years of experience in analytics, marketing strategy, or a related role, preferably in a subscription or consumer-focused business.
