Primrose Schools

Marketing

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations.
• Work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities.
• Blend marketing expertise, relationship management, and accountability to ensure Franchise Owners have the guidance, tools, and support needed to grow their schools while maintaining brand standards.
• Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
• Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
• Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
• Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
• Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.
• Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
• Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
• Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
• Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.
• Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
• Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
• Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
• Partner with Franchise Business Consultant to drive school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

Field Marketing Manager

QA Engineer

• Play a critical role in supporting quality assurance and compliance efforts across the Primrose system
• Serve as an operational partner to the Director of Quality Assurance & Compliance
• Monitor, track, document, and resolve issues impacting health, safety, licensing, and brand standards
• Ensure concerns are addressed promptly and compliance-related processes are executed consistently and effectively
• Monitor incoming concerns, online reviews, and operational requests, ensuring timely review, prioritization, and appropriate escalation
• Partner with internal teams and field support to coordinate responses, follow-up actions, and resolution of concerns
• Manage cases through investigation, documentation, follow-up, and resolution while maintaining accurate records of actions and outcomes
• Communicate case updates and key information to stakeholders and elevate emerging trends or recurring issues as appropriate
• Support the Issues Management process through intake, fact gathering, documentation, and coordination of compliance-related matters
• Coordinate escalation of significant issues to the Issue Response Team, ensuring information is complete, accurate, and appropriately documented
• Monitor open issues, track status updates, and follow up with stakeholders to support timely resolution and accountability
• Assist with the development and distribution of compliance-related communications and notifications in partnership with internal stakeholders
• Maintain organized, audit-ready records and documentation related to compliance, issue management, and quality assurance activities
• Utilize company systems to enter, update, and manage compliance-related data, ensuring accuracy, consistency, and completeness
• Generate routine and ad hoc reports that provide visibility into trends, risks, issue status, and resolution timelines
• Support the continuous improvement of tools, templates, workflows, resources, and training materials that strengthen quality assurance, safety, and brand standards
• Collaborate with cross-functional teams to support issue resolution, process improvement, and system-wide quality initiatives

Quality Assurance Specialist

Advisor

• Serve as Primrose's subject matter expert on early childhood education policy, childcare licensing, accreditation, and regulatory compliance.
• Monitor legislative and licensing developments across Primrose markets; translate complex requirements into practical guidance.
• Partner with internal teams and franchise owners to support school operations, site development, health and safety standards, and accreditation efforts.
• Guide franchise owners and field teams through licensing processes, including pre-opening strategy, inspections, agency interactions, and citation response.
• Build and maintain relationships with licensing agencies and regulatory stakeholders across Primrose's operating footprint.
• Oversee Primrose's accreditation support program, including guidance materials, readiness resources, renewal tracking, and support for schools pursuing or maintaining accreditation.
• Serve as the liaison between Primrose and accrediting organizations, maintaining expertise in accreditation standards, requirements, and emerging trends.
• Lead webinars, training sessions, and educational resources related to licensing, accreditation, policy developments, and regulatory compliance.
• Collaborate with Operations, Education, Development, Legal, and other internal teams to incorporate policy and regulatory expertise into company standards, resources, and strategic initiatives.

Policy Advisor

General

• Provide administrative and operational support for the Franchise Support department.
• Coordinate schedules, meetings, communications, records, and department processes.
• Ensure a positive experience for franchise owners and internal stakeholders.
• Support the planning and execution of department meetings, training sessions, annual meetings, and special events.
• Organize and maintain department files, records, documentation, and shared resources.
• Serve as a first point of contact for franchise owner and internal inquiries.
• Respond to routine questions regarding department processes, resources, and timelines.
• Provide administrative support related to franchisee onboarding, operational processes, and department initiatives.
• Assist with vendor communications, maintain vendor records, and support contract administration activities.
• Process purchase orders, invoices, expense reports, and follow up on outstanding items.

Field Marketing Manager

Quality Assurance Specialist

Policy Advisor

Franchise Support Coordinator