Field Marketing Manager

Primrose Schools

Field Marketing Manager at Primrose serving as local marketing partner for franchise school locations. Building effective marketing plans and strategies to drive enrollment growth.

Posted 7/25/2026full-timeRemote • Alabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in local marketing strategies, relationship management, and data-driven decision-making to support franchise growth and compliance. Proven ability to develop and execute effective marketing plans while maintaining brand standards across multiple locations.

Highest-signal resume keywords

Local Marketing ExperienceDigital Marketing ChannelsRelationship ManagementMarketing Performance AnalysisBachelor’s Degree in Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Local SEOPaid SearchPaid SocialSocial Media StrategyMarketing Plan DevelopmentCompliance TrackingData InterpretationCampaign Toolkit CreationEvent PlanningBudget Management

Soft Skills

Excellent CommunicationOrganizational SkillsProactive MindsetConsultation SkillsRelationship Building

Tools & Technologies

Google Business ProfileMarketing Analytics ToolsCRM SoftwareSocial Media PlatformsEmail Marketing Tools

Industry Keywords

FranchisingMulti-Location BusinessField MarketingBrand StandardsCommunity Engagement

About the role

Key responsibilities & impact

Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations.
Work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities.
Blend marketing expertise, relationship management, and accountability to ensure Franchise Owners have the guidance, tools, and support needed to grow their schools while maintaining brand standards.
Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.
Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.
Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
Partner with Franchise Business Consultant to drive school performance and address business needs.
Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

Requirements

What you’ll need

8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment.
Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Benefits

Comp & perks

Health insurance
401(k)
401(k) matching
Dental insurance