Channel Marketing Manager
Celestica
Marketing Manager
Premier Air
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Develop and execute quarterly and annual marketing plans with goals, budgets, and campaign themes by line of business.
- Align with sales leaders in Charter, MRO, and FBO to ensure marketing efforts directly support revenue targets.
- Tailor messaging for high-net-worth travelers, corporate flight departments/DOMs, and local operators/tenants.
- Launch and optimize campaigns for on-demand charter, Jet Cards, and Florida Express Jet Club; improve quote path conversion.
- Generate leads for airframe inspections, avionics upgrades, interior and paint refurbishment; showcase work through before/after features and case studies.
- Promote line services, hangar/office rentals, crew amenities, and local events at DAY, PTK, and CVG.
- Manage website content for fleet, service, and location pages; coordinate CRO and UX enhancements with web/development teams.
- Oversee paid search, social, and display campaigns; A/B test offers and creative; track performance using UTMs, GA4/GSC, and ad platform analytics.
- Strengthen local SEO for each location with accurate listings, structured data, and review-generation programs.
- Manage and grow the company’s social media presence across LinkedIn, Facebook, Instagram, and X. Create and schedule posts, engage with followers, respond to inquiries, and foster community interaction that aligns with company voice and brand standards.
- Lead the content calendar for articles, emails, videos/reels, and PR related to service updates, facility expansions, and team achievements.
- Maintain consistent brand voice, ensuring all claims align with verified safety credentials and service capabilities.
- Create sales tools including one-pagers, proposal language, and competitive briefs for each business line.
- Work with RevOps/CRM to define lifecycle stages, track attribution, and support nurture sequences for prospects and clients.
- Directly manage the Marketing Specialist, providing guidance, prioritization, and feedback to ensure high-quality creative and digital output.
- Coordinate with internal teams (sales, operations, creative) and manage external partners (agencies, freelancers) for campaign execution.
- Oversee timelines, scopes, and budgets to deliver high-quality marketing outputs.
Requirements
- Bachelor’s degree in marketing, communications, journalism, or a related field.
- 3–5 years of experience in digital marketing and campaign management (aviation industry experience preferred but not required).
- Skilled in CMS (e.g., WordPress), GA4/GSC, paid media platforms, and CRM/marketing automation tools (Pipedrive, HubSpot, Salesforce, Pardot, Marketo).
- Strong experience in social media management across LinkedIn, Facebook, Instagram, and X including content creation, community engagement, and performance tracking.
- Excellent writing skills with the ability to create both consumer-facing and technical content.
- Analytical mindset with experience using data to optimize campaigns.
- Excellent project management and organizational skills.
- Experience marketing Jet Cards or regional club membership products.
- Familiarity with aviation safety frameworks (WYVERN, ARGUS) and communicating renewals.
- Experience managing multi-location/local SEO initiatives.
Benefits
- Medical, vision, dental, and life insurance
- Short-term and long-term disability insurance
- PTO and paid Holidays
- 401k with company match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcampaign managementcontent creationSEOA/B testinglead generationdata analysisproject managementcopywritingsocial media management
Soft skills
organizational skillsanalytical mindsetcommunication skillsleadershipcollaborationcreativitycommunity engagementfeedback provisionprioritizationproblem-solving
