Vice President of Marketing
JSSA
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets.
- Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities.
- Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance.
- Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results.
- Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners.
- Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders.
- Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries.
- Develop digital lead generation strategies that convert web traffic into new patient visits.
- Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI.
- Lead brand positioning efforts to enhance recognition, trust, and engagement within the community.
- Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.
- Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field required; Master’s degree preferred.
- 8–10 years of progressive marketing leadership experience, with at least 5 years in healthcare marketing or physician practice growth.
- Proven success in developing and implementing marketing and referral strategies that drive measurable growth in patient volume.
- Strong leadership and relationship-building skills, particularly with community partners and referral sources.
- Deep understanding of digital marketing, data analytics, and performance tracking.
- Excellent communication, storytelling, and project management skills
- Growth-oriented and data-driven strategist
- Skilled relationship builder and communicator
- Collaborative leadership style
- Deep understanding of healthcare referral dynamics
- Passionate advocate for behavioral health access and awareness.
Benefits
- competitive compensation
- aggressive benefits
- culture of growth and collaboration
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategymarket researchreferral analyticsdigital marketingSEOemail campaignslead generationperformance metricsbudget managementcampaign performance
Soft skills
leadershiprelationship buildingcommunicationstorytellingproject managementcollaborative leadershipmentoringstrategic thinkingdata-driven decision makinggrowth orientation