JSSA

Marketing

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets.
• Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities.
• Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance.
• Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results.
• Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners.
• Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders.
• Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries.
• Develop digital lead generation strategies that convert web traffic into new patient visits.
• Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI.
• Lead brand positioning efforts to enhance recognition, trust, and engagement within the community.
• Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.
• Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.

Vice President of Marketing