Develop and execute a comprehensive go-to-market strategy, including physician targeting, market segmentation, and competitive positioning.
Refine and expand the assessment of the addressable market for the initial indication and develop the strategic roadmap for future applications and product pipeline expansion.
Lead the evaluation and selection of core commercial systems, including CRM, and outline the plan for a commercial analytics function to drive data-informed decisions.
Drive the development of revenue generation strategy, including pricing, reimbursement, and revenue cycle management.
Develop a comprehensive reimbursement strategy.
Design the commercial organization roadmap, mapping out necessary roles, responsibilities, and structure to scale effectively.
Define and build the field support operations model to support healthcare providers and patients.
Establish and lead sales operations, including sales forecasting, pipeline management, performance analysis, and incentive compensation design.
Lead cross-functional commercial efforts across market access, marketing, revenue strategy, and commercial operations to bring the therapy to patients.
Requirements
10+ years of progressive experience in commercial roles within the medical device, biotechnology, or pharmaceutical industry.
Proven track record of success in commercial strategy, product launches, and market development, preferably with novel technologies or in specialty markets.
Deep experience in one or more of the following areas: market access/reimbursement, marketing, sales operations, or health economics.
Demonstrated ability to build and lead high-performing teams and to operate in a player-coach capacity in a fast-paced, startup environment.
Exceptional analytical and financial modeling skills; able to translate complex data into actionable strategic insights.
Experience managing external agencies and vendors and negotiating contracts.
Strong understanding of the legal and regulatory compliance environment for medical devices.
Excellent communication and presentation skills, with the ability to influence and align stakeholders at all levels.
Bachelor’s degree required; MBA or other advanced degree strongly preferred.
Must currently be based in the United States and have working rights.
ATS Keywords
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