Positively Partners

Marketing Operations

• Own the Marketing Operations roadmap, aligned to departmental and organizational priorities
• Define and maintain governance for campaign setup, tracking, segmentation, and data quality
• Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting
• Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance
• Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI
• Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams
• Develop dashboards and performance readouts; translate insights into clear optimization actions
• Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability
• Operationalize lead-generation programs across channels with clear tracking and measurement
• Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops
• Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues
• Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions
• Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration
• Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys
• Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency
• Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements
• Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners
• Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake

Marketing Operations Lead

Human Resources

• Partner with managers on nuanced HR inquiries, including multi-faceted employment changes, policy interpretation, system troubleshooting, and multi-state compliance questions.
• Translate complex HR information into clear, concise, and standardized email communications.
• Navigate a high-volume of incoming requests with attention to urgency, compliance risk, payroll or benefits impact.
• Pull reports and analyze data from Dayforce to respond to escalated requests.
• Actively contribute to the codification of HR practices by identifying recurring inquiries and developing standardized email templates.
• Serve as a primary point of contact for leave of absence requests, guiding employees through applicable policies.
• Provide routine coaching to managers on attendance and policy-aligned next steps.
• Support the administration of recurring HR cycles, including performance reviews and compliance updates.

Senior Human Resources Generalist

Program Manager

• Support High-Quality Program Implementation
• Build and maintain strong relationships with medical providers and clinic staff
• Conduct regular in-person check-ins to assess model adherence, identify strengths and barriers, and develop action plans for continuous quality improvement
• Guide new clinics through the application and onboarding process
• Partner with clinic teams to enhance parent/caregiver engagement and ensure sustainable program integration
• Cultivate champions in clinics and health systems promoting long-term program success
• Partnership Development and Sustainability
• Support local and statewide efforts to integrate Reach Out and Read within early learning and family support systems
• Identify and build relationships with community partners
• Program Data and Reporting
• Ensure timely and accurate completion of twice-yearly site progress reports
• Maintain accurate records in organizational databases
• Book Support and Funding
• Assist sites with book selection, ordering, and tracking processes
• Provide guidance to clinics on fundraising and identify programs in need of support

Director

• Oversee a team with 3 direct reports, providing a safe and welcoming team environment and ensuring employee growth and development by providing regular coaching, guidance and feedback
• Establish and track team goals, timelines and deliverables, and ensure alignment with organizational and departmental strategic goals
• Serve as solutions architect for the organization's learning delivery platforms, ensuring scalability, security, accessibility, performance and strong user experiences
• Establish and maintain a multi-year technology roadmap for learning delivery systems, aligned to organizational strategy and the needs of multiple business lines
• Partner with internal technology teams to integrate learning delivery systems into the broader tech stack (e.g., identity/access management, CRM, data/analytics, communications)
• Lead the design, implementation, configuration and administration of learning delivery platforms and supporting services
• Manage scope, schedule, resources, budget and risk for platform releases, enhancements and operational improvements
• Define and enforce standards for quality, accessibility, privacy/security, documentation and support readiness for all releases
• Manage relationships and contracts with third-party software providers, ensuring value, accountability and alignment with organizational standards

Marketing Operations Lead

Senior Human Resources Generalist

Program Manager

Director, Learning Delivery Systems