PLUS Communications

Director, Digital Advertising

PLUS Communications

full-time

Posted on:

Origin:  • 🇺🇸 United States • Virginia

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Job Level

Lead

About the role

  • Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360.
  • Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt.
  • Develop and implement a data-driven approach to campaign performance; analyze trends, optimize budget allocations, and guide external teams on pacing, audience saturation, and KPI performance.
  • Cultivate high-level partnerships with OTT providers and media vendors; identify emerging opportunities and negotiate premium inventory placements for clients.
  • Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Requirements

  • Enjoy working in a fast-paced environment that follows the breaking news cycle; some evening and weekend work should be expected.
  • Maintain a positive, can-do attitude with willingness to go above and beyond assigned responsibilities to learn and grow.
  • Possess meticulous attention to detail with ability to deliver consistent, error-free work.
  • Demonstrated ability to hit tight deadlines while juggling multiple requests and projects.
  • At least 3-6 years of relevant experience in the digital advertising space (minimum 3 years).
  • Past agency experience is a plus.
  • Proficient with ad servers like CM360, Google Ads, Meta Ads, X Ads, and DSPs like The Trade Desk and StackAdapt (or demonstrated equivalent experience).
  • Proficiency in Excel with understanding of basic formulas to deliver error-free, scalable work.
  • Experience handling $5 million in advertisement spending.
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