Social Marketing Specialist II
Pivotal
full-time
Posted on:
Location Type: Office
Location: Palo Alto • California • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $101,000 per year
Job Level
JuniorMid-Level
About the role
- Set social marketing strategy and goals by customer segment (personal aircraft, public safety, defense)
- Manage daily social marketing activities in partnership with marketing agency: draft and maintain content calendar, write copy and select images/videos, determine optimal posting schedule, drive approval process, and post content on schedule
- Engage with social communities to support sales and marketing goals
- Capture and interpret metrics; show continuous improvement and report performance
- Coordinate brand messaging and stories with marketing team members
- Define and manage influencer program: identify candidates, outreach, selection, contracting, execution, and performance measurement
- Contribute to overall content strategy and execution; capture photos and videos at events
- Produce and edit in-house content and manage third-party content
- Support website copywriting and asset selection; support Growth Marketing Manager's video production
- Manage Canto digital asset management platform and maintain asset accessibility
- Use HubSpot, Jira, and Adobe Creative Suite to drive social and campaign programs
- Follow up on website messages from info@pivotal.aero and news@pivotal.aero; track content and volume
- Travel for events or customer activities
Requirements
- At least two years of social marketing experience, preferably in B2C and B2B markets
- Bachelor's degree and coursework in relevant disciplines
- Solid understanding of owned, earned, and paid marketing channels
- Personal engagement with social media at a personal level
- Creative talent for storytelling
- Strong analytical and modeling skills
- Effective verbal and written communication skills
- Experience with HubSpot, Jira, and Adobe Creative Suite
- Experience managing digital asset management platforms (Canto)
- Eligibility to work in the United States and willingness to work onsite at HQ in Palo Alto, CA
Benefits
- Comprehensive benefits package, including medical, dental, vision, and 401k plans.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social marketingcontent strategycopywritinganalyticsstorytellingdigital asset managementperformance measurementcontent productionvideo productionmetric interpretation
Soft skills
communicationcreativityanalytical skillscollaborationengagementorganizationleadershipproblem-solvingtime managementadaptability
Certifications
Bachelor's degree