Plan, direct, and execute the established sales plan to achieve maximum sales volume and market share in assigned territory.
Manage, lead and work with independent sales representatives, distributors, OEM’s and end users.
Provide expert technical and application support of all products to assist with the proper sales and support of the products with the overall objective of complete customer satisfaction.
Conduct market research, competitive analysis, technology reviews, and strategically plan and lead efforts in new product development, product improvements, line extensions, and product road maps.
Collaborate on the development of marketing plans and promotional programs for existing products including product development, pricing strategy, collateral creation, and brand management.
Develop and deliver product training and training materials for internal stakeholders, internal and external sales forces, and customers.
Manage the creation and maintenance of product manuals, catalogs, specification sheets, product bulletins, price pages, and any other collateral materials used in sales and promotion of products.
Work with Manufacturing, Purchasing, and Engineering to reduce costs and product lead times by assessing packaging, materials, vendors, stocking levels, or product designs for opportunities for improvements.
Actively participate in negotiations with key vendors for raw materials and finished goods to ensure alignment with the revenue, gross margin, and technology roadmap objectives of the business.
Review monthly financial performance and determine contributing factors to product line sales and profitability and offer solutions for detrimental sales or cost trends.
Serve as part of the management team and contribute to the successful planning and execution of the annual business plan as well as long-range strategic planning of the business.
Requirements
Bachelor’s degree in business or technical discipline and/or ten (10) + years of direct work experience without formal education is required.
Minimum of 5 years of applicable industrial sales/marketing experience selling capital equipment.
Experience managing a group of independent sales representative organizations a definite plus.
Excellent interpersonal and leaderships skills
Technical aptitude
Exceptional verbal and writing skills
Excellent organizational skills with attention to detail
Solid working knowledge of other functional areas within a manufacturing organization (manufacturing, engineering, finance, etc.)
Proficiency with Microsoft Office (Word, Excel, PowerPoint, etc.)