Petal

Growth Marketing

• Lead targeted campaigns for various Canadian markets.
• Manage product marketing campaigns for launches and feature releases.
• Develop SEO/SEM, social media, email, and nurturing strategies.
• Implement and oversee execution of acquisition, cross-sell, and upsell strategies for the B2C segment.
• Develop and execute multi-channel campaigns based on best practices.
• Define measurable objectives and KPIs to evaluate initiatives and campaigns.
• Implement automation strategies for maintaining contact engagement.
• Work closely with content creation and product marketing teams.

Growth Marketing Specialist

Architect

• Own the technical architecture for your delivery team's product area, defining system design, component interactions, and technical approaches.
• Work in "Sprint 0" mode primarily, staying ahead of development by designing solutions and preparing technical foundations for upcoming work.
• Support ongoing development by being available to address architectural questions and guide the team through complex technical challenges.
• Collaborate closely with Product Management and Design to shape technically sound, feasible solutions.
• Partner with the Development Manager to ensure architectural decisions align with team capacity and delivery goals.
• Define detailed architectural requirements and constraints while empowering Technical Leads.
• Coordinate with other Architects and Principal Developers on integration patterns and cross-system dependencies.
• Create and maintain comprehensive architectural documentation, including system diagrams and design patterns.
• Set and enforce technical standards within your delivery team.
• Develop proof-of-concepts and technical spikes to validate architectural approaches.
• Manage technical debt strategically, balancing new feature development with architectural improvements.
• Mentor Technical Leads and senior developers in architectural thinking and system design principles.
• Present and communicate architectural decisions to technical and non-technical stakeholders clearly.
• Drive continuous improvement in architectural practices and contribute to Petal's technical evolution.

Security Operations

• Monitor and analyze security events across Microsoft Sentinel, Sumo Logic, Azure Event Hub, and related log sources, investigating anomalies, identifying threat patterns, and escalating incidents as needed.
• Design and optimize detection capabilities by implementing and fine-tuning detection rules, correlation logic, dashboards, and automated response playbooks to improve threat visibility and response effectiveness.
• Administer and optimize the Wiz cloud security posture management platform, including threat monitoring, misconfiguration identification, compliance enforcement, investigation workflow optimization, and project structuring.
• Conduct continuous cloud security assessments in Azure environments, working with platform teams to address misconfigurations, vulnerabilities, and security gaps while ensuring proper resource labeling and governance.
• Configure and tune Cloudflare Web Application Firewall rules and policies to protect against web-based attacks while minimizing false positives and coordinating with development teams on application impacts.
• Manage the complete vulnerability lifecycle including running scans across endpoints, infrastructure, applications, and cloud resources, performing triage and risk ranking, coordinating pentests, and tracking remediation KPIs.
• Oversee Git CI/CD security scanning including SAST, dependency scanning, container scanning, and secret detection, reviewing pipeline configurations and collaborating with developers on mitigation strategies.
• Provide security guidance for web and application environments, monitoring Petal's websites for vulnerabilities, evaluating themes and plugins, and conducting security analysis of new software, libraries, and SaaS products.
• Manage and secure Azure Event Hub configurations to ensure reliable telemetry ingestion for SIEM and monitoring tools, collaborating with cloud teams on log routing and retention.
• Lead threat investigations and forensic analysis by managing sandbox environments, analyzing suspicious files and behaviors, and supporting investigations into malware, phishing, or suspicious activity.
• Support threat modeling initiatives for new applications, features, and cloud deployments, partnering with DevOps, platform, and engineering teams to improve design-stage security.
• Actively participate in incident response including triage, root-cause analysis, containment, and remediation, documenting findings and contributing to continuous improvement initiatives.
• Generate security dashboards and reports for leadership, highlighting risk trends, compliance posture, remediation progress, and providing actionable insights to stakeholders.
• Collaborate cross-functionally with DevOps, IT, GRC, Product Management, and SOC teams to ensure security is integrated throughout the software development lifecycle and organizational operations.

Growth Marketing Specialist

Architect

Cybersecurity Analyst – Security Monitoring, Cloud Security