PERFORM: The Unsexy Truth about (Startup) Success

Marketing

• Develop the Minor Figures brand across the EMEA region and support growth in the UK and abroad
• Own regional marketing plans: build annual and quarterly plans aligned to global strategy and local needs
• Work with local sales leads and distributors to identify focus areas and high-impact moments
• Manage regional budgets and allocate resources to drive value
• Build and lead a small marketing team; set goals, give direction, and create an insight-led culture
• Localise global campaigns: brief in-market creative and ensure delivery of regional activations
• Partner closely with global marketing and commercial teams to align brand and deliver activations
• Be the go-to brand contact for distributor teams; provide training, tools and ongoing support
• Lead presence at events, festivals and industry gatherings; build brand love through partnerships and activations
• Track performance and insights; use data to sharpen focus and inform next steps
• Required on-site presence at Minor Figures HQ with minimum of two days in the office; travel as needed

Senior Marketing Manager

Manager

• The Strategic Accounts Manager is responsible for selling Minor Figures products into multi-unit regional and national coffee chains, and is the primary sales contact for foodservice opportunities (outside of specialty cafes).
• Individual contributor, quota-carrying sales role focusing on both short- and long-term sales targets.
• Target and close high-volume regional, multi-unit coffee chains; ongoing account management and building strong relationships to retain business year over year.
• Support building and growing the pipeline and sales for national coffee and foodservice chains, securing multi-year profitable partnerships and volume-based contracts.
• Be the primary sales contact for foodservice opportunities to expand presence in complementary outlets like bakeries, smoothie shops, corporate campuses and C&U.
• Lead, motivate and manage foodservice broker(s); onboard and manage future brokers as required.
• Work collaboratively with On-Premise team on distributor ownership and management; manage account-specific new distribution and/or assume management of current distributors as sales opportunities are won.
• Champion the channel internally, advising MF on opportunities, needs and resources related to foodservice management groups, GPOS and contract opportunities.
• Work closely with NAM and Global Finance to develop profitable sales opportunities and collaborate with marketing, innovation, revenue management and operations to align sales efforts with business objectives.

Senior Marketing Manager

Strategic Accounts Manager, On Premise