Senior Manager, Growth Marketing – Contract
Unity
Head of Relationship Marketing – Member Growth
PeopleConnect Staffing
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $145,000 per year
Job Level
Lead
About the role
- Own the relationship marketing strategy for acquiring new member organizations and strengthening existing partnerships.
- Build scalable messaging and positioning frameworks for recruiting, onboarding, nurturing, and retaining member organizations.
- Lead founder selling initiatives that leverage relationships and introductions to member organizations during the pre-product and beta program phases.
- Partner with Product, Sales, and Customer Success to ensure alignment across the sales funnel and messaging that focuses on each vertical market segment.
- Partner with Customer Success to identify use cases and their benefits that inform marketing messages and develop case studies used to recruit member organizations and ultimately upgrade members to paid subscriptions.
- Support the Sales organization with marketing campaigns (content marketing, brand marketing, acquisition marketing) that open doors with member organizations to sign LOIs and become beta partners / design partners.
- Develop marketing and sales collateral, programs, and software execution tools (CRM, Lead Generation, etc.) that attract and secure member organizations as beachhead customers during the pre-product and beta program stages.
- Craft compelling value propositions for both organizations and their members to encourage adoption of premium features.
- Lead campaigns that increase retention, upsell, and cross-sell opportunities.
- Develop Case Studies that highlight the use cases and benefits member organizations are achieving and promote the case studies broadly.
- Hire and manage an analyst firm (Gartner, etc.) to conduct a survey with member organizations that solicits current trends, organizations’ and members’ needs, with a focus on positioning their product capabilities at the same time.
- Leverage the survey as a means of recruiting member organizations by adding “meet the sponsor” messaging.
Requirements
- Proven track record leading relationship marketing, growth, or partnerships in a SaaS or membership-based business.
- Experience scaling freemium-to-paid subscription models.
- Strong grasp of customer lifecycle marketing and funnel optimization.
- Comfortable working across B2B2C dynamics (acquiring organizations → engaging end users).
- Exceptional communicator and relationship builder with C-level leaders.
- Startup DNA: hands-on, resourceful, thrives in fast-paced environments.
- Bonus: Background in community building, associations, or membership organizations.
Benefits
- Competitive salary
- Equity
- Chance to build a legacy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
relationship marketingcustomer lifecycle marketingfunnel optimizationfreemium-to-paid subscription modelsmarketing campaignscase studies developmentvalue proposition craftinglead generationCRM
Soft skills
exceptional communicationrelationship buildingresourcefulnessadaptabilityteam collaboration
