Director, Growth Analytics
Hyatt
Tableau
Head of Growth
Primer
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
PythonSQL
About the role
- Own and optimize the lead → MQL → SQL journey
- Deliver a systematic, scalable funnel that improves admissions efficiency and marketing ROI
- Define MQL criteria, lead scoring, and handoff rules to admissions
- Build nurture drips, re-engagement flows, and A/B tested experiences across SMS, email, landing pages, and phone
- Test new channels (referrals, content, community, partnerships), validate ROI, and hand off scalable ones to operations or future headcount
- Analyze conversion performance, identify what drives intent and enrollment, and evolve attribution beyond “lead source = x” to multi-touch models
- Deliver one cohesive funnel by collaborating with Admissions, Performance Marketing, and RevOps
- Run campaigns yourself while managing agencies/vendors for specific channel execution
Requirements
- 8–10 years in growth/marketing in geo-constrained, high-ticket, or enrollment-driven industries
- Hands-on operator comfortable in tools like Salesforce, Pardot, HubSpot, or similar
- Deep expertise in funnel design, measurement, and optimization
- Able to architect scalable workflows and automations
- Thrives in rapid testing environments
- Builds trust, aligns teams, and creates shared accountability around growth
- Energized by the challenge of reimagining U.S. education
- Nice to Have: Experience with enrollment funnels or referral/community-driven growth and familiarity with SQL, Python, or AI-driven analytics tools
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
funnel designlead scoringA/B testingworkflow automationconversion analysisSQLPythonanalytics tools
Soft skills
collaborationtrust buildingteam alignmentaccountabilityadaptability
