Growth Marketing

• Own and optimize the lead → MQL → SQL journey
• Deliver a systematic, scalable funnel that improves admissions efficiency and marketing ROI
• Define MQL criteria, lead scoring, and handoff rules to admissions
• Build nurture drips, re-engagement flows, and A/B tested experiences across SMS, email, landing pages, and phone
• Test new channels (referrals, content, community, partnerships), validate ROI, and hand off scalable ones to operations or future headcount
• Analyze conversion performance, identify what drives intent and enrollment, and evolve attribution beyond “lead source = x” to multi-touch models
• Deliver one cohesive funnel by collaborating with Admissions, Performance Marketing, and RevOps
• Run campaigns yourself while managing agencies/vendors for specific channel execution

Head of Growth

Enterprise Growth Director

Growth Marketer

VP of Growth

Marketing Specialist – YouTube Growth Marketer

Organic Growth Manager – B2B