Director, Growth Analytics
Hyatt
Tableau
Growth Marketing Manager
Cyderes
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
Tech Stack
Cyber Security
About the role
- Execute and optimize multi-channel demand programs across paid media, email, surveys, offers and ABM channels.
- Own the lead management process from lead capture to Sales Development handoff. This role will work collaboratively with sales teams and obtain feedback on quality of MQLs (Marketing Qualified Leads) generated from marketing campaigns.
- Build and optimize landing pages, offers, and nurture streams that convert website traffic into pipeline.
- Test and evaluate new tools and tactics to improve conversion rates.
- Use automation to improve processes and productivity and make recommendations to support an organization scaling at a rapid pace.
- Partner closely with product, content and marketing operation teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, web personalization and advertising.
- Partner with the Marketing Operations Manager to ensure HubSpot workflows, nurture programs, and reporting dashboards deliver accurate data and insights.
- Align with Product Marketing to ensure campaigns reflect clear positioning and differentiation.
- Responsible for generating MQLs and pipeline through multi-channels (Inbound, Offers, Email Marketing, Tradeshows and Webinars).
- Maintain HubSpot and Salesforce data hygiene, ensuring accurate campaign tracking and attribution.
- Leverage intent data platforms (e.g., 6sense) to identify in-market accounts and sharpen targeting.
- Leverage HubSpot for campaign execution, nurture flows, web personalization, and reporting.
- Collaborate on Salesforce alignment for lead scoring, routing, and attribution.
- Track and report on KPIs including MQLs, pipeline created, campaign ROI, and revenue impact.
- Provide ongoing analysis and recommendations to improve funnel efficiency and campaign performance.
- Communicate results and insights with Sales and Marketing leadership.
Requirements
- 7+ years of B2B demand generation or growth marketing experience (SaaS or cybersecurity a plus).
- Hands-on experience with marketing automation platforms (HubSpot mandatory), Salesforce (preferred), Gifting platforms, survey tools, ABM and project management systems.
- Proven ability to deliver measurable pipeline from inbound and outbound channels.
- Experience managing budgets and vendors
- Strong analytical skills and ability to translate data into action.
- Excellent leadership, collaboration and project management skills.
- Thrives in a fast-paced, high-growth environment.
Benefits
- Cyderes is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, religion, color, sex, age, disability, sexual orientation, genetic information, national origin, or veteran status.
- Note: This job posting is intended for direct applicants only. We request that outside recruiters do not contact us regarding this position.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationgrowth marketinglead managementcampaign executiondata analysisconversion rate optimizationpipeline generationbudget managementvendor managementmarketing automation
Soft skills
analytical skillsleadershipcollaborationproject managementcommunicationadaptabilityproblem-solvingstrategic thinkingtime managementinterpersonal skills
