Director, Product Marketing
PayPal
Manager, Product Marketing
PayPal
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois
Visit company websiteJob Level
SeniorLead
About the role
- Identify global lifecycle BNPL opportunities and recommend best practices
- Lead functional projects enhancing product positioning and marketing effectiveness
- Support US and global teams who are in-market
- Collaborate with global stakeholders and cross-functional teams to analyze business trends
- Develop compelling messaging that resonate with target audiences
- Contribute to process improvements within product marketing focused on re-engagement
- Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
- Own and manage product roadmaps, prioritization, and discussions with stakeholders
- Identify and quantify new opportunities based on market trends, customer needs, and research
- Develop go-to-market strategies including positioning, messaging, and value propositions
- Collaborate to ensure consistent messaging and alignment across customer touchpoints
- Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
- Advocate for customer needs and insights to guide product development and marketing strategies
- Monitor competitors and industry trends to refine positioning and messaging
- Measure success of go-to-market initiatives and their impact on product adoption and revenue
- Ensure legally approved messaging and guidance is developed and maintained across channels
Requirements
- Minimum of 8 years of relevant work experience
- Bachelor's degree or equivalent experience
- BNPL Lifecyle marketing experience (preferred)
- Strong analytical capabilities
- Demonstrated ability to take an idea to market
- Demonstrated ability to achieve continual optimization and improved results
- Outstanding stakeholder management
- Global marketing experience
- Deep digital marketing knowledge including ATL, BTL
- Ability to ensure legally approved messaging
- Ability to collaborate with global stakeholders and cross-functional teams
