Manager, Product Marketing
PayPal
Director, Product Marketing
PayPal
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois
Visit company websiteSalary
💰 $152,500 - $262,350 per year
Job Level
Lead
About the role
- Establish overall business strategy for BNPL product marketing and influence executive-level decision-making
- Collaborate with global product development teams, in-country marketing teams, and PayPal's marketing communication channel owners to ensure alignment with market needs
- Develop insights and conduct market analysis to inform product strategy and positioning
- Create and refine value proposition narratives tailored to market segments
- Monitor and analyze competition to identify opportunities and threats
- Collect and validate customer feedback to guide product development and lead early detection/resolution of customer issues
- Oversee performance tracking through instrumentation and dashboarding and track marketing effectiveness and budget
- Translate insights into actionable recommendations for product enhancements
- Drive the execution of key initiatives and go-to-market strategies and lead regional product marketing initiatives to align with business objectives
- Ensure products resonate with target audiences and achieve business objectives
Requirements
- Minimum of 15 years of relevant work experience
- Bachelor's degree or equivalent experience
- Demonstrated experience marketing BNPL (Buy Now Pay Later) products
- Demonstrated experience in merchant co-marketing with wins or learnings
- Proven ability to influence stakeholders across commercial, product, and marketing teams
- Experience influencing executive-level decision-making through strategic insights
- Experience developing insights and conducting market analysis to inform product strategy and positioning
- Experience creating and refining value proposition narratives tailored to market segments
- Experience monitoring and analyzing competition
- Experience collecting and validating customer feedback to guide product development
- Experience with performance tracking, instrumentation, and dashboarding
- Experience translating insights into actionable recommendations and driving go-to-market execution
- Regional product marketing experience and leading cross-functional initiatives
