Senior Associate, Segment Marketing
Humana
Audience Marketing Lead – Activation
PARDON
contract
Posted on:
Location Type: Remote
Location: Remote • Colorado, New York • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Support the work of surfacing, selecting, finalizing, and positioning offerings in the world of Super Age.
- Develop specific campaigns to market these offerings (products & experiences) to our audience.
- Work with our partners to help them effectively market and promote our collabs and joint offerings to their audiences.
- Help coordinate the editorial and e-commerce functions to support our readers' journeys with longevity, which is a source of proprietary IP for Super Age.
- Work closely with all of our teams to drive engagement and increase revenues across multiple business lines.
- You will be the key coordinator, choreographer, and project manager for a continual flow of cross-functional projects and initiatives.
Requirements
- Proven experience in audience development, marketing, or community engagement, ideally within lifestyle, wellness, or media sectors; experience working with audiences over 1 million.
- Bonus points for experience in luxury or aspirational products & services.
- Strong analytical skills with the capability to interpret data and translate insights into actionable marketing strategies.
- Demonstrated success in creating and executing multi-channel marketing campaigns that enhance audience loyalty and engagement.
- Exceptional communication and storytelling skills to effectively connect with our audience across various platforms.
- Experience with digital marketing tools and CRM systems to manage campaigns, gather insights, and optimize strategies.
- A creative mindset with a passion for discovering new ways to engage communities and elevate brand visibility.
- Ability to work collaboratively in a fast-paced, flexible environment while maintaining a sense of accountability and ownership.
- Familiarity with social media trends and best practices in audience engagement.
- We are looking for an early/mid career fit for this role – associate, senior associate, or manager level – but are open minded about someone more senior if the fit is perfect.
Benefits
- Compensation for this role (once full time) includes base salary, performance bonus, health insurance, and additional perks & benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
audience developmentmarketingcommunity engagementanalytical skillsmulti-channel marketing campaignsdigital marketing toolsCRM systemsdata interpretationcampaign managementbrand visibility
Soft skills
communication skillsstorytelling skillscollaborative workcreativityaccountabilityownershipflexibilityengagement strategiesinsight translationproject management
